Your website should be completely dedicated to you and your work. Think of it as a studio visit or a reading where you are not present. A visitor to the site should be able to find all of the information they need – including images of your work (in detail if needed), excerpts from your writing, information about your career, a bio and/or statement, and any relevant press or reviews. They should be able to get press releases or printable images, find your contact information, and learn about your upcoming public events and projects. It is a tool to communicate with your audience as well as allow them to communicate with you. It can also be used to promote the work of fellow artists, social causes, or keep people up to date with your process.
A well-designed, functional website is a great promotional tool for both emerging and mid-career artists. On Thursday, June 16th, 2016 at 7pm EST, artist Sue Schaffner presents her “Website, Blog & Email Essentials” webinar, an overview of best practices for your website, blog, and email marketing and communications. In order to teach by example, we’ve included some of our favorite artist websites and note what’s working.