September is back to school season, and Creative Capital has a new curriculum of online workshops to help you market and promote your artistic practice. Develop your marketing strategy, then implement it through your website, email outreach, and Kickstarter campaign. Finally, seal the deal with our tutorial on the essentials of negotiation.
You can participate in every online workshops live, or watch them any time after they’ve aired.
Seven Elements of Strategic Marketing
Led by Brian Tate
Thursday, Sep 13, 7:00-8:30PM ET
Brian Tate has decades of experience helping artists create marketing strategies to tell stories to specific audiences to drive a specific outcome. Learn his patented Seven Elements of Strategic Marketing to craft the story about your work that you want to tell.
Website, Blog & Email Essentials
Led by Sue Schaffner
Tuesday, Sep 18, 7:00-8:30PM ET
Once you’ve developed your marketing strategy, learn how to make a website that details your mission as an artist and send emails to keep your growing audience informed about your practice. Artist Sue Schaffner, of Dyke Action Machine, will give you the tools to present your best digital self with web presence case studies, and the most up-to-date best practices for online communications.
Effective Negotiation for Artists, with Kirby Tepper
Led by Kirby Tepper
Thursday, Sep 20, 7:00-8:30PM ET
Once you’ve crafted your marketing plan, make sure you know the essentials to negotiation. Kirby Tepper uses his experience in the entertainment industry to help artists of all disciplines learn to ask for what they deserve with confidence, including monetizing deal elements, making offers and counteroffers, and how to handle attorneys and representation.
Led by David Sharp
Monday, Sep 24, 7:00-8:30PM ET
Amplify your message through crowdsourcing. Kickstarter is dedicated to helping artists use their platform to raise money and grow their audiences for their creative projects. As Arts Outreach Specialist, Daniel Sharp helps ambitious art and photography projects do just that.