Lessons in Sustainability: Five Questions for Sharon Louden

Sharon teaching at Chautauqua

Sharon Louden teaches at the Chautauqua Institution.

Sharon Louden needs no introduction. A successful artist, editor, author and advocate for artists, Sharon’s transparent and earnest approach to sustaining professional connections has made her four-part webinar, How to Approach and Engage with the Gatekeepers of the Art World, one of Creative Capital Professional Development Program’s most sought-out offerings. Back by popular demand, Sharon will be leading her series starting January 31st.

We were lucky enough to sit down with Sharon Louden and ask her five questions about how she manages to sustain her own practice, and what she’s learned along the way. If you want to learn more about how to communicate and build relationships with art world professionals, don’t forget to register for Sharon’s webinar.

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Rule Your Universe: Dread Scott on Marketing Your Work

Dread Scott's "Burning the US Constitution."

Dread Scott’s “Burning the US Constitution.”

We all know that an artist’s work doesn’t end with her time at the studio. Artists are their own creators, and also their own cheerleaders. It is their passion for their art making that can get other people—be it viewers, curators, critics, or collectors—involved and interested in their practice.

Artist Dread Scott knows this better than most. The revolutionary potential of his own work—including installations, performances, and paintings—feeds off of the attention and participation of his community. On January 19th, he leads Creating a Marketing Strategy, our upcoming webinar that covers all aspects of marketing your work, including defining your goals, developing effective communication tactics, and building your support community. We asked Dread what artists need to know about MailChimp and how we can be rulers of our own universe. RSVP today!

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Tips and Tools: Advice from a First-Time Grant Winner

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“Assent” by Laine Nixon, Courtesy of Laine Nixon

Abstract painter and Professional Development Program alumna Laine Nixon recently applied for and won her first major arts grant: the John Ringling Towers Fund Individual Artist Award. When she talks about her recent win, Laine stresses the lessons she learned through Creative Capital’s “Grantwriting for Artists” webinar and was kind enough to share the top tips she walked away with that helped push her application over the top.

To experience Tracie Holder’s highly requested webinar for yourself, join Creative Capital on January 18th for “Grantwriting for Artists.

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What Does Your Time Cost?: Real World Budgeting for Artists

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All artists should have a numerical value that represents the cost of their time that they use as a benchmark to assess how much they should be paid and as a clear signal for when they are selling themselves short. Remember – you are a skilled professional who deserves to be paid well for your work.

On Thursday December 15, choreographer Andrew Simonet will be leading “Real World Budgeting,” a comprehensive, artist-led webinar that focuses on the practical skills and knowledge artists need to change their relationship with their finances.

First on the agenda – knowing how much your time is worth.

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Internet for Artists: Best Practices for Effective Emails

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This is an excerpt from our Internet for Artists (IFA) Handbook. The IFA handbook is a collaborative online resource given to participants of Creative Capital’s Internet for Artists workshops. On January 23, from 7:00-8:30pm ET, join artist leader Sue Schaffner for our Website, Blog, & Email Essentials webinar where you will learn the full scope of best practices for managing your internet presence as an artist.

Some basic strategies for effective email communications

With the help of email, sending out communications about your projects couldn’t be any easier. Now commonplace and long accepted as a norm within the arts community, email is fast, easy, and cost-effective, but it’s not without its challenges. Getting your reader to open your message and read it is more difficult than you may imagine. Some strategies include:

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Be the Advocate Your Art Deserves: 4 Ways to Better Document Your Work

Documentation of On the Impossibility of Freedom in a Country Founded on Genocide and Slavery, a performance by Dread Scott, 2014. Produced by More Art. Photography by Mark Von Holden Photography (c) Dread Scott

Documentation of On the Impossibility of Freedom in a Country Founded on Genocide and Slavery, a performance by Dread Scott, 2014. Produced by More Art. Photography by Mark Von Holden Photography (c) Dread Scott

An effective marketing strategy keeps one truth at its heart – it’s all about relationships.
The goal of marketing your work is not to suddenly act like a used car salesman, but instead to facilitate the conversation between your work and your audience.

On October 13th, artist Dread Scot will be leading our Creating a Marketing Strategy webinar. Pulling from his long and storied career, (He once had former President George H. W Bush call his work ‘disgraceful’), Dread Scott will be sharing actionable tools and tactics for artists to create a marketing strategy that allows them to leverage their work into a greater conversation. Register Here
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Approaching the Gatekeepers of the Art World

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On October 4th, Sharon Louden begins her four-part webinar series helping artists figure out how to navigate the greater art ecosystem of galleries, curators, collectors — basically anyone that can help your professional career! In How to Approach and Engage with the Gatekeepers of the Art World, Sharon Louden will call upon the personal experiences and advice of many different experts in the art world. For more information or to register, click here!

Read the testimonies from artists who participated in Sharon’s last webinar:

“Sharon is not only full of strategies and insights for artists — she is also full of passion and energy. We feel her sincere caring. Her webinars (I have taken two) are organized, down-to-earth, and FUN! Sharon is well-known for her books, teaching, interviews, and dedication to clearing the paths for artists, as well as enlightening us about the lives of a variety of artists creating their way in the world.”                 Leslie Fry

 

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Demystifying Public Art – The Basics

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Martin Creed, “Understanding”, 2016; Martin Creed Work No. 2630 UNDERSTANDING, 2016. Courtesy the artist, Gavin Brown’s enterprise New York/Rome, and Hauser & Wirth Photo: Jason Wyche, Courtesy Public Art Fund, NY © Martin Creed 2016

Delving into public art can seem like a daunting process. Between finding public art commissions, creating effective portfolios, and working out the difference between RFQs (Requests for Qualifications) and RFPs (Requests for Proposals), it’s easy to get lost before you’ve really begun.

On Thursday September 22nd, visual artist Lynn Basa, will be leading the Creative Capital webinar Demystifying Public Art.  Lynn Basa is the author of The Artist’s Guide to Public Art: How to Find and Win Commissions (2008),  and will be sharing from her extensive experience on all aspects of researching and applying for public art commissions. She will also tackle doubts and questions artists may have around the selection process, whether public art requires specific skills, and any lingering fears about the possibility of “selling out” by creating art for the general public. Register Here

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Internet for Artists: Ideas for Effective Blog Posts

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A well curated artist blog can supplement your website, increase your audience’s understanding of your artistic practice and raise your online profile. But sometimes, just the idea of starting a blog can seem intimidating. How often has the question, “But what do I blog about” crossed your mind?

On Friday, September 16 at 7pm EST artist Sue Schaffer will be offering in-depth guidance on how to optimize your web presence through her Website, Blog and Email Essentials webinar, an overview of best practices for your website, blog, and email marketing and communications. 

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Planting Seeds: Tracie Holder on Grantwriting

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Tracie Holder at the Scottish Documentary Institute

Tracie Holder learns how to tell her stories by first telling them to funders. As an award-winning filmmaker, fundraising consultant and engagement campaign specialist currently working with Women Make Movies, Tracie has raised an impressive $2 million for her projects from a mix of government funders, private foundations and individuals. On October 27th she’ll be leading her webinar, Grantwriting For Artists, covering all aspects of compelling and successful grantwriting for artists working in all disciplines. We talked to Tracie about how she got her chops in grantwriting and how artists can incorporate their search for funding into their creative practice.

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