The following post comes from the Professional Development Program’s (PDP) Artist’s Tools and Internet For Artists handbooks, which are used in our workshops. If this piece leaves you wanting more, you’re in luck! On Monday February 13, PDP leader and artist Sue Schaffner will host a webinar on Web, Blog & Email Essentials. For more information on Creative Capital’s workshops and webinars, see our online calendar.
The first impression of your site is the most important. It should spark the viewer’s interest, either through an evocative image, media or through clearly presented information about you and your work. For some artists this can be simply a name, email link and a photo; for others it’s a menu of links to bios, catalog, media and an archive.
Start by looking at sites you love and see what strategies you can adopt. Here are a few ideas to get you thinking: