As the saying goes, “everyone is trying to sell you something,” and in today’s hyper-connected digital world it couldn’t be more true. Whether it’s algorithmically personalized ads across social media, spam emails or product placement in popular music videos, we are constantly bombarded with branded marketing that is subtly attempting to influence the way we think about our selves, our desires and the people in our lives.
Given all of this, why should artists want to participate?
On Thursday January 12, join Creative Capital artist leader and marketing expert Brian Tate for Seven Elements of Strategic Marketing, where he will detail how and why artists can and should understand marketing their work in a way that’s strategic and authentic.
According to Brian Tate, there are three main reasons why strategic marketing is essential for artists (now more than ever.)