A Page from Our Handbook: Designing and Building Your Artist Site

In Detroit, Rola Nashef and Donavan Glover receiving their Creative Capital Artist's Tools Handbook

In Detroit, Rola Nashef and Donavan Glover receiving their Creative Capital Artist’s Tools Handbook. Photo Credit: Sarah Nesbitt, ArtServe Michigan. 

The following post comes from the Professional Development Program’s (PDP) Artist’s Tools and Internet For Artists handbooks, which are used in our workshops. If this piece leaves you wanting more, you’re in luck! On Monday February 13, PDP leader and artist Sue Schaffner will host a webinar on Web, Blog & Email Essentials. For more information on Creative Capital’s workshops and webinars, see our online calendar.

The first impression of your site is the most important. It should spark the viewer’s interest, either through an evocative image, media or through clearly presented information about you and your work. For some artists this can be simply a name, email link and a photo; for others it’s a menu of links to bios, catalog, media and an archive.

Start by looking at sites you love and see what strategies you can adopt. Here are a few ideas to get you thinking:

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Best Practices for Building Your Artist’s Website

This is an excerpt from our Internet for Artists (IFA) Handbook. The IFA handbook is a collaborative online resource given to participants in Creative Capital’s Internet for Artists workshops. Register for the Website, Blog, & Email Essentials webinar on June 16, 7:00-8:30pm ET to learn the full scope of best practices for your website.

Sue Schaffner discusses Internet Strategies for Artists at Artists Summer Institute 2014

Sue Schaffner discusses Internet Strategies for Artists at the Creative Capital | LMCC Artists Summer Institute 2014

Your website should be completely dedicated to you and your work. Think of it as a studio visit or a reading where you are not present. Continue reading

Putting Your Best Face Forward: Smartphone Photos for Your Artist Website

Sue SchaffnerOn Thursday, June 16th, 2016 at 7pm EST, artist Sue Schaffner presents her “Website, Blog & Email Essentials” webinar, an overview of best practices for your website, blog, and email marketing and communications. Below, Sue offers some tips on how to create a professional-level bio photo with your smartphone, a big step in creating a great first impression online.

Being an artist doesn’t mean taking your personality out of your work. People love to know about your process. How did you do that? Why did you do that? What’s it like to be you? Without answers to some of those basic questions, it’s difficult to become connected to your work. Continue reading

Update from Miami: Authentic Branding & Internet for Artists Workshop

Artist Participants in the Miami Authentic Branding & Internet for Artists workshops.

Artist Participants in the Miami Authentic Branding & Internet for Artists workshops.

On a recent weekend in Miami, 13 artists had the chance to experience one of the Professional Development Program‘s (PDP) newest two-day workshop combinations: Authentic Branding and Internet for Artists, hosted by the incredibly supportive Miami Dade County Department of Cultural Affairs. Creative Capital’s Krista Fabian DeCastro joined the group in Miami and let us in on the weekend’s events:

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