Strengthen Your Career with Our Brand New NYC Workshop Series

Partipants at Artists Summer Institute in a Breakout Group During a Workshop

Partipants at Artists Summer Institute in a Breakout Group During a Workshop

Creative Capital is excited to announce a brand new six-part workshop series covering essential topics to develop your art career sustainably.

Our experienced workshop leaders, most of whom are practicing artists themselves, share the tools, strategies and resources that have led them to long-term success. The series is structured so that each workshop builds upon the previous, and is open to artists of all disciplines who are ready to take their career to the next level. The classes will take place every other Monday evening from February 8 to April 18 in Creative Capital’s NYC office space.

  1. February 8: Strategic Planning, with Colleen Keegan
    Learn the key tools of strategic planning and how to create a business plan to increase satisfaction in your life and career.
  2. February 22: Funding Your Work, with Aaron Landsman
    Learn how to calculate what your time is really worth, plus guidance on grant and proposal writing, fundraising from individuals, and varying your revenue streams.
  3. March 7: Financial Literacy, with Amy Smith
    Takeaways include tips and tools for tracking deductible expenses, getting out of debt so you can start saving, segregating your personal and artistic finances, budgeting for your life and your artistic projects. You will also learn how to tell “the story” of your project in a compelling way to funders.
  4. March 21: Verbal Communications, with Ela Troyano
    Improve your interpersonal communications, negotiations and public speaking skills so that you can more comfortably and successfully pitch your work and ask for financial support from presenting venues and funders.
  5. April 4: Promoting Your Work, with Jackie Battenfield
    Learn how to build a promotional campaign that expresses the quality and character of your work, as well as essential skills to jump start your promotional efforts.
  6. April 18: Web Best Practices and Review, with Matthew Deleget
    Learn how online resources can be used to expand your audience size and stay connected to your community. This workshop includes “best practices” for optimizing your website, streamlining email communications, and increasing social media presence.

In addition to the six workshops, participants will receive:
Our Strategic Planning workbook, our Artists’ Tools Handbook, one free webinar to dive deeper into the specific topics and skills most important to you, and an optional follow-up session at Creative Capital allowing participants to check in with a workshop leader about their progress and challenges.
Cost: $250 for the entire series.

Register Now

Social Networks: A Page From Our Handbook

Every few weeks we post tips straight from the Professional Development Program’s Artist’s Tools Handbook, a 200+ page resource we give to Core Workshop attendees, written by PDP Core Leaders Jackie Battenfield and Aaron Landsman. The book covers everything from writing to budgeting, websites to fundraising, elevator pitches to work samples. Similarly, each post is packed with practical ideas to make your life run more smoothly, leaving you even more time for your creative practice. Learn more about all of our PDP workshops and webinars here. For an in-depth look at the current best practices for social media use, join museum marketer, comedian and social media expert Brad Stephenson for Social Media – How to Be Everywhere All the Time on September 14 at 7:00pm.

Jon Kessler , "The Web," 2013

Jon Kessler , “The Web,” 2013

Social networks have revolutionized the way people use the Internet. These online platforms for community engagement have impacted politics, culture and journalism. And they have done so quickly and completely through their potential for viral reach (if you tell two friends and they tell two friends, the effect multiplies exponentially). When you join a social network, you are participating in a multiparty conversation. This can be both liberating and confusing; staying on top your social networking presence can take a lot of time.
Continue reading

A Page From Our Handbook: Your PR Timeline

The online promo page for Rodney Evans’ Creative Capital project, “The Happy Sad,” which premieres this week in New York and Los Angeles.

Every few weeks, we’ll be posting tips straight from the Professional Development Program’s Artist’s Tools Handbook—a 200+ page resource we give to Core Workshop attendeeswritten by PDP Core Leaders Jackie Battenfield and Aaron Landsman. The book covers everything from writing to budgeting, websites to fundraising, elevator pitches to work samples. Similarly, each post will be packed with practical ideas to make your life run more smoothly, leaving you even more time for your creative practice. Learn more about our PDP workshops here.

Your PR Timeline
As you develop your promotional strategy and the elements of your press kit, it’s important to remember that marketing your event will take more than a few weeks, as most publications have strict deadlines and most people need multiple alerts that your event is happening before they will attend. We recommend beginning this PR journey six to nine months before your event; here are the specific steps you’ll need to take on that journey.

Six months before event:

  1. Make a master list of your targeted media. Research their requirements for submitting event listings or press information and the relevant deadlines, noting their preferred method of submission (example: do they prefer you mail or email your press kit?). Make a calendar noting when each mailing/email should go out leading up to the event.
  2. Produce the materials needed for all your selected media outlets (see contents of Press Kit). Continue reading

A Page From Our Handbook: Assembling a Press Kit

Online press kit for "Leviathan" (2013)Online press kit for Lucien Castaing-Taylor and Verena Paravel’s Creative Capital-supported project, Leviathan

Every few weeks, we’ll be posting tips straight from the Professional Development Program’s Artist’s Tools Handbook—a 200+ page resource we give to Core Workshop attendeeswritten by PDP Core Leaders Jackie Battenfield and Aaron Landsman. The book covers everything from writing to budgeting, websites to fundraising, elevator pitches to work samples. Similarly, each post will be packed with practical ideas to make your life run more smoothly, leaving you even more time for your creative practice. Learn more about our PDP workshops here.

Open CallDevelop A Press Kit
A Press or Info Kit is a great way to present your promotional materials in one cohesive, compelling package. A Press Kit can exist as a printed packet or in electronic format as a download on your website or your presenter’s site. It usually includes:

  1. Cover letter (for printed kits; always customize it!)
  2. Work samples that are labeled
  3. Artist biography and/or one-page resume
  4. Invitation/announcement to opening/event/reading (if available)
  5. Recent reviews, or a pull-quote sheet (excerpts from reviews, essays or other types of writing about your work) Continue reading

A Page from Our Handbook: Developing a Promotional Strategy

Penny LaneFilmmaker Penny Lane presenting on her work at the 2012 Creative Capital Artist Retreat

Every few weeks, we’ll be posting tips straight from the Professional Development Program’s Artist’s Tools Handbook—a 200+ page resource we give to Core Workshop attendeeswritten by PDP Core Leaders Jackie Battenfield and Aaron Landsman. The book covers everything from writing to budgeting, websites to fundraising, elevator pitches to work samples. Similarly, each post will be packed with practical ideas to make your life run more smoothly, leaving you even more time for your creative practice. Learn more about our PDP workshops here.

Open CallPromoting your work is communicating about your art to others. It’s sharing your ideas, your dedication and your passion concerning a significant part of your life. You have made an enormous investment of time and energy in creating your art. Promoting your work honors that commitment and, as such, needs to become another part of your creative process. Continue reading