A Page From Our Handbook: Your PR Timeline

The online promo page for Rodney Evans’ Creative Capital project, “The Happy Sad,” which premieres this week in New York and Los Angeles.

Every few weeks, we’ll be posting tips straight from the Professional Development Program’s Artist’s Tools Handbook—a 200+ page resource we give to Core Workshop attendeeswritten by PDP Core Leaders Jackie Battenfield and Aaron Landsman. The book covers everything from writing to budgeting, websites to fundraising, elevator pitches to work samples. Similarly, each post will be packed with practical ideas to make your life run more smoothly, leaving you even more time for your creative practice. Learn more about our PDP workshops here.

Your PR Timeline
As you develop your promotional strategy and the elements of your press kit, it’s important to remember that marketing your event will take more than a few weeks, as most publications have strict deadlines and most people need multiple alerts that your event is happening before they will attend. We recommend beginning this PR journey six to nine months before your event; here are the specific steps you’ll need to take on that journey.

Six months before event:

  1. Make a master list of your targeted media. Research their requirements for submitting event listings or press information and the relevant deadlines, noting their preferred method of submission (example: do they prefer you mail or email your press kit?). Make a calendar noting when each mailing/email should go out leading up to the event.
  2. Produce the materials needed for all your selected media outlets (see contents of Press Kit). Continue reading

A Page From Our Handbook: Assembling a Press Kit

Online press kit for "Leviathan" (2013)Online press kit for Lucien Castaing-Taylor and Verena Paravel’s Creative Capital-supported project, Leviathan

Every few weeks, we’ll be posting tips straight from the Professional Development Program’s Artist’s Tools Handbook—a 200+ page resource we give to Core Workshop attendeeswritten by PDP Core Leaders Jackie Battenfield and Aaron Landsman. The book covers everything from writing to budgeting, websites to fundraising, elevator pitches to work samples. Similarly, each post will be packed with practical ideas to make your life run more smoothly, leaving you even more time for your creative practice. Learn more about our PDP workshops here.

Open CallDevelop A Press Kit
A Press or Info Kit is a great way to present your promotional materials in one cohesive, compelling package. A Press Kit can exist as a printed packet or in electronic format as a download on your website or your presenter’s site. It usually includes:

  1. Cover letter (for printed kits; always customize it!)
  2. Work samples that are labeled
  3. Artist biography and/or one-page resume
  4. Invitation/announcement to opening/event/reading (if available)
  5. Recent reviews, or a pull-quote sheet (excerpts from reviews, essays or other types of writing about your work) Continue reading

A Page from Our Handbook: Developing a Promotional Strategy

Penny LaneFilmmaker Penny Lane presenting on her work at the 2012 Creative Capital Artist Retreat

Every few weeks, we’ll be posting tips straight from the Professional Development Program’s Artist’s Tools Handbook—a 200+ page resource we give to Core Workshop attendeeswritten by PDP Core Leaders Jackie Battenfield and Aaron Landsman. The book covers everything from writing to budgeting, websites to fundraising, elevator pitches to work samples. Similarly, each post will be packed with practical ideas to make your life run more smoothly, leaving you even more time for your creative practice. Learn more about our PDP workshops here.

Open CallPromoting your work is communicating about your art to others. It’s sharing your ideas, your dedication and your passion concerning a significant part of your life. You have made an enormous investment of time and energy in creating your art. Promoting your work honors that commitment and, as such, needs to become another part of your creative process. Continue reading