The online promo page for Rodney Evans’ Creative Capital project, “The Happy Sad,” which premieres this week in New York and Los Angeles.
Every few weeks, we’ll be posting tips straight from the Professional Development Program’s Artist’s Tools Handbook—a 200+ page resource we give to Core Workshop attendees, written by PDP Core Leaders Jackie Battenfield and Aaron Landsman. The book covers everything from writing to budgeting, websites to fundraising, elevator pitches to work samples. Similarly, each post will be packed with practical ideas to make your life run more smoothly, leaving you even more time for your creative practice. Learn more about our PDP workshops here.
Your PR Timeline
As you develop your promotional strategy and the elements of your press kit, it’s important to remember that marketing your event will take more than a few weeks, as most publications have strict deadlines and most people need multiple alerts that your event is happening before they will attend. We recommend beginning this PR journey six to nine months before your event; here are the specific steps you’ll need to take on that journey.
Six months before event:
- Make a master list of your targeted media. Research their requirements for submitting event listings or press information and the relevant deadlines, noting their preferred method of submission (example: do they prefer you mail or email your press kit?). Make a calendar noting when each mailing/email should go out leading up to the event.
- Produce the materials needed for all your selected media outlets (see contents of Press Kit). Continue reading