Sound Bite: Strategic Planning Workshop at the The Contemporary Austin

The Contemporary Austin

On Saturday, January 10th, Professional Development Program (PDP) workshop leaders Colleen Keegan and Ela Troyano traveled to Austin, TX to teach a workshop on Strategic Planning at The Contemporary Austin. The workshop was part of a series generously underwritten by Tequila Herradura, and was attended by 24 talented Austin-based artists, including Herradura Barrel Art Competition artists Eric Port, Jaelah Kuehmichel, VM Fisk, Thomas John Lemanski and Tincher & Maloney. Below are some reactions we heard from workshop participants (and from our workshop partner at the Contemporary).

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Photo Gallery: Creative Capital Hosts Strategic Planning Workshop for 33 NYC Artists

Colleen Keegan at Creative Capital Workshop

Workshop leader Colleen Keegan welcomes artist participants with an introduction to Strategic Planning.

“It’s not about working harder, it’s about working differently.”
-Workshop Leader Colleen Keegan, Strategic Planning Workshop

“Oh to have more of this. It has made me deliciously happy!”
-Rebecca Darlington, Artist Participant, Strategic Planning Workshop

On Tuesday, December 2nd, 33 artist participants gathered at Creative Capital in New York City’s Financial District for an evening of Strategic Planning. Led by Colleen Keegan and Ela Troyano, this Professional Development Program (PDP) workshop lays the foundation for creating a strategic plan: including (but not limited to) time management, budgeting and networking. Over the course of three hours, artist participants focused on the early stages of their plans, with a directive to form small teams in order to hold each other accountable for their progress moving forward. Continue reading

Lessons in Sustainability: Five Questions for Sharon Louden

Sharon teaching at Chautauqua

Sharon Louden teaches at the Chautauqua Institution.

This winter, artist Sharon Louden hosts her first four-part webinar series: How to Approach, Engage & Communicate with Galleries, Museums & the People You Want to Know. This series is now sold out, but stay tuned for information about more webinars with Sharon in the spring and fall! Interested in hearing about upcoming dates or joining the waitlist for this series? Email us!

Sharon is also the editor of the 2013 compilation, Living and Sustaining a Creative Life: Essays by 40 Working Artists, which offers realistic insight into how artists juggle their creative lives with the everyday needs of making a living. 

We had the opportunity to ask Sharon five questions about how she manages to sustain her own practice, and what she’s learned along the way.  Continue reading

The Art of Conversation: Five Questions for Moira Brennan

mbtcg

Moira Brennan leads a session at the Theatre Communications Group National Conference in 2010.

Moira Brennan is an arts writer and Program Director of the MAP Fund. On Monday, January 19, she will host a live, online discussion with cultural producer and performance curator Caleb Hammons. This webinar is the first performing arts edition of our Conversations Inside series. To be a part of the conversation, register here.

We had a chance to ask Moira some questions about her upcoming webinar series, in addition to a few things we just wanted her opinion on:
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A Page From Our Handbook: Best Practices for Your Artist Website

Internet for Artists Workshop

Artist Leader Brad Stephenson giving website advice to a participant at an Internet for Artists Workshop in New York City.

The following post comes from the Professional Development Program’s (PDP) Artist’s Tools and Internet For Artists handbooks, which are used in our workshops. If this piece leaves you wanting more, you’re in luck! On Monday December 15, PDP leader and artist Sue Schaffner hosts a webinar on Web, Blog & Email Essentials. For more information on Creative Capital’s workshops and webinars, see our online calendar.

Websites allow you to exponentially broaden visibility for you and your work. Your artist website can help create a conversation around what you do, and allow you to control the way your work is received and appropriated. Continue reading

Authentic Branding: An Exercise in Landing Your Brand

Authentic Branding

Participants in a recent PDP workshop in Miami, led by Maxine Lapiduss.

According to PDP leader, strategist and entertainment industry veteran Maxine Lapiduss, “If you have the intention of making a living from doing what you love, it is crucial that you ‘Land Your Brand’ and clearly communicate what makes you unique, special and different.” On Wednesday, February 4th at Creative Capital in NYC, Maxine will lead a workshop on Authentic Branding. In this session, you’ll learn to use your unique story, essence, and experience to sculpt your message and presentation, making it easier for your audience, or gallery owners, or patrons to find you. Click here to register for the workshop!

Below is an exercise drawn from Maxine’s latest endeavor, Worship The Brand, an online community that supports and encourages artists (and crafters!) to showcase brand-inspired art, offering cash prizes as well as a wealth of tips and resources for all artists.
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400 Communities and Counting: Professional Development Program Milestones

PDP Workshop Leader Jackie Battenfield leads artist participants during a Core Weekend Workshop in Anchorage, AK. The workshop was our first in Alaska, in May 2014.

PDP Workshop Leader Jackie Battenfield leads artist participants during a Core Weekend Workshop in Anchorage, AK. The workshop was PDP’s first in Alaska, in May 2014.

Over the past 11 years, Creative Capital’s Professional Development Program (PDP) has empowered more than 8,000 artist participants to think big, while giving them the tools they need to sustain their practices. In our artist to artist teaching method, workshop and webinar leaders are not only trained in the PDP curriculum, they speak from personal experience, sharing how they apply the concepts they teach in their own practices.

This fall, PDP hit a major milestone: through our online learning program and on-location workshops, we have served individual artists in 400 distinct communities! Here’s what that looks like:

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Kickstarter School: Learning to Connect

Kickstarter: "Bring Creative Projects to Life"On Monday, February 2nd at 7pm EST, Kickstarter Director of Community Education Stephanie Pereira presents her “Kickstarter School” webinar, an invaluable primer on how to bring a Kickstarter project to life. Stephanie will take a look at some successful projects from across the site and explore what kind of rewards work best, how to spread the word about your project, and other helpful tips. Below, Stephanie shares a few of her notes on what makes a strong Kickstarter project, as well as examples of some successfully funded projects.

Kickstarter can be a powerful tool for artists and arts organizations. If used well, your Kickstarter project is not only an opportunity to raise money for an important project, but also a way to introduce a project to a new audience. Continue reading

Reaching Constituencies: Brainstorming a Targeted Marketing Strategy

Artists in Conversation

Marketing yourself and your artistic work can seem like a daunting task, but it doesn’t have to be. In fact, marketing may be closer to your creative process than you think. 

The following exercise, developed by Ruby Lerner, Creative Capital President and Executive Director, is a step-by-step method for using brainstorming (and other people!) to help define and expand your audience. 

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Putting Your Best Face Forward: Smartphone Photos for Your Artist Website

Sue SchaffnerOn Monday, December 15th at 7pm EST, artist Sue Schaffner presents her “Web, Blog & Email Essentials” webinar, an overview of best practices for your website, blog, and email marketing and communications. Below, Sue offers some tips on how to create a professional-level bio photo with your smartphone, a big step in creating a great first impression online.

Being an artist doesn’t mean taking your personality out of your work. People love to know about your process. How did you do that? Why did you do that? What’s it like to be you? Without answers to some of those basic questions, it’s difficult to become connected to your work. Continue reading