Artists Summer Institute Celebrates 5th Anniversary!

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Kay Takeda (LMCC) and Alyson Pou (Creative Capital) celebrate five years of ASI.

Earlier this month, we were so thrilled to celebrate our fifth year working in partnership with the Lower Manhattan Cultural Council (LMCC) to present the Artists Summer Institute (ASI), a five-day professional development intensive for 55 New York City artists. This year we convened from August 6-10 at 1 Liberty Plaza, home to LMCC’s Workspace Program. As usual, we had an incredible group, and we celebrated our anniversary with a special dessert for lunch on Saturday.

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A Page From Our Handbook: Intro to Budgeting for Artists

A photo from our recent workshop at Flight School in Pittsburgh, PA

Every few weeks we post tips straight from the Professional Development Program’s Artist’s Tools Handbook, a 200+ page resource we give to Core Workshop attendeeswritten by PDP Core Leaders Jackie Battenfield and Aaron Landsman. The book covers everything from writing to budgeting, websites to fundraising, elevator pitches to work samples. Similarly, each post is packed with practical ideas to make your life run more smoothly, leaving you even more time for your creative practice. Learn more about our PDP workshops and webinars here.

Budgets: A budget represents your work in numbers. It also indicates how you value aspects of your work in financial terms. The budget is a big part of fundraising. It helps you determine what your expenses really are and how you meet them, even if you are your primary supporter.

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Photo Gallery: ArtServe Michigan Presents PDP Workshops in Ann Arbor and Detroit

Aaron Landsman of Creative Capital listening in on a question on artist community engagement. Photo Credit: Sarah Nesbitt, ArtServe Michigan

Creative Capital workshop leader Aaron Landsman taking questions about artist-community engagement at the workshop in Ann Arbor.

This week, more than 40 artists participate in two Professional Development Program (PDP) workshops in Ann Arbor and Detroit, MI, hosted by ArtServe Michigan. The first workshop, presented in partnership with the Stamps School of Art & Design at the University of Michigan, takes place on July 17 and is a one-day intensive focusing on Strategic Planning and Community Engagement. The second is a Core Skills Weekend Workshop for the 2014 Kresge Fellows, taking place from July 18-20 in Detroit. Continue reading

PDP Spanish-Language Workshop in Philadelphia: A “taller” at Taller

Photo from a Taller Puertorriqueño event

Photo courtesy of Taller Puertorriqueño

Taller means workshop in Spanish, so it was apropos that Creative Capital hold a Taller profesional de desarollo para artistas at Taller Puertorriqueño (or Taller for short) in April in Philadelphia. Known as “The Cultural Heart of Latino Philadelphia,” Taller is a community-based multidisciplinary arts organization whose work bridges European, African, Caribbean and Latino societies and cultures. They offer programs for youth and adults, operate art galleries featuring Latino/a artists, run the region’s only bilingual bookstore, sponsor musical and theater events and organize a range of engaging cultural art education programs. Currently on exhibition (through July 24) is The Iconography of Meaning which explores contemporary cultural imagery used to convey ideas and thoughts about cultural identity, politics and the immigrant experience.  Continue reading

Herradura Announces 2014 Barrel Art Competition and PDP Workshops in Seven Cities

Herradura Barrel Art CollectionFor the second year, Tequila Herradura has announced that Creative Capital will be the charitable beneficiary of its Barrel Art Competition. Herradura has issued an open call for artists in seven cities—Atlanta, Austin, Chicago, Los Angeles, Miami, New York City, and San Francisco—to participate in the competition. Ten artists in each city will be invited to transform tequila barrels into unique artworks and compete for a $10,000 first prize, a $3,000 second prize and a $1,000 third prize. All other participating artists will receive a $300 honorarium.

As part of their commitment to individual artists, Herradura will donate $70,000 to Creative Capital to underwrite the presentation of our acclaimed professional development workshops for artists in each competition city. All 70 artists in the Barrel Art Competition will be invited to participate in a workshop free of charge. We are so grateful for Tequila Herradura’s continued support of Creative Capital and their commitment to professional development for artists!

Download the Call for Artists for more information and apply online.

Video: Ela Troyano on How Our Spanish Language Workshop Builds Communities

At Creative Capital, we’re extremely proud to say that in 2014 alone we’ve already presented four Spanish Language Professional Development Workshops! We visited Queens and Los Angeles in February, Philadelphia in April and Charlotte, NC, in May to empower Spanish-speaking artists to create the careers they envision for themselves. In the above video, our Workshop Leader and 2000 Film/Video awardee Ela Troyano explains why strategic planning has been so important to her own artistic career. You can learn more about our Spanish Language Workshop here.

The Story Chooses Sides: Strategic Marketing for Artists, Part Two

Narratives that hinged on belief, clockwise from top left: Steve Jobs: “Think Different.” Johnnie Cochran: “If the gloves don’t fit, you must acquit.” Barack Obama: “Yes, We Can.” George W. Bush: “The smoking gun could come in the form of a mushroom cloud.”

Narratives that hinged on belief, clockwise from top left: Steve Jobs: “Think Different.” Johnnie Cochran: “If the gloves don’t fit, you must acquit.” Barack Obama: “Yes, We Can.” George W. Bush: “The smoking gun could come in the form of a mushroom cloud.”

This post is part of Brian Tate’s series, The Seven Elements of Strategic Marketing: Tools for Artists to Advance Their Careers and Communities. Part One was: Marketing Is Storytelling: An Intro to Strategic Marketing for Artists.

“True character is revealed in the choices a human being makes under pressure. The greater the pressure, the deeper the revelation—(and) the truer the choice to the character’s essential nature.”
– Robert McKee, Story: Substance, Structure, Style and the Principles of Screenwriting

TV ads, Internet ads, movie trailers, electronic billboards, celebrity endorsements, product sampling—they are all applications of marketing, but not the thing itself. Like electricity snaking through wires, marketing can travel via advertising, promotions and public relations, but it is older and greater than those conduits. Marketing is powered by a primal form of energy, the Story, to which it attaches a Call-to-Action. When those elements are expertly combined, their effect is intense. Continue reading

Photo Gallery: Southern Exposure Workshop, Supported by Tequila Herradura

Creative Capital workshop participants learn about Strategic Planning and Fundraising

Creative Capital workshop participants learn about strategic planning and fundraising

On January 26th, our Professional Development Program leaders traveled to San Francisco to teach a workshop on Strategic Planning & Funding Your Work at Southern Exposure. The workshop was part of a series generously underwritten by Tequila Herradura.

We always hope that our workshops propel our artists forward in their careers, so we were thrilled when participant Rhonda Holberton told us, “This was by far the most transformative day I’ve experienced. I will leave today with such a different perspective on my practice and goals. It’s like looking up and realizing there is a sky.” Our thanks to Tequila Herradura, Southern Exposure and our wonderful workshop leaders for making these kinds of experiences possible for artists nationwide! Continue reading

Arts & Science Council of Charlotte & ArtSi To Host First Spanish-Language Workshop in North Carolina

Ela Troyano teaches a Spanish-language workshop at BetaLocal in San Juan, Puerto Rico in 2012

Ela Troyano teaches a Spanish-language workshop at BetaLocal in San Juan, Puerto Rico in 2012

We’re so pleased to announce that the Arts & Science Council of Charlotte & ArtSi will be co-hosting their first Spanish-languge Professional Development Workshop in Charlotte, NC, this May. The Arts & Science Council of Charlotte first hosted a Creative Capital workshop in 2007. Since then, participants in Charlotte have referred to the knowledge shared at our workshops as “well rounded, articulate, truly helpful information,” and we can’t wait to teach more of that useful advice to the Latino community in Charlotte, NC.

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A Page from Our Handbook: Writing a Proposal

Image from Matthew Moore's (2008 Visual Arts) Creative Capital Project "Digital Farm Collective"

Time-lapse footage of lettuce growing, from Matthew Moore’s (2008 Visual Arts) Creative Capital Project “Digital Farm Collective”

Every few weeks we post tips straight from the Professional Development Program’s Artist’s Tools Handbook, a 200+ page resource we give to Core Workshop attendeeswritten by PDP Core Leaders Jackie Battenfield and Aaron Landsman. The book covers everything from writing to budgeting, websites to fundraising, elevator pitches to work samples. Similarly, each post is packed with practical ideas to make your life run more smoothly, leaving you even more time for your creative practice. Learn more about our PDP workshops and webinars here.

Proposal Basics
Proposals come in many shapes and sizes: from simple fellowship applications that require a work sample, a brief description and bio, to lengthy project proposals that involve budget spreadsheets, significant writing and other supporting materials. Frequently we are creating proposals for work we have not yet completed. This means we have to find ways to make a panelist or program officer see what does not yet exist. It’s a big challenge, but a worthy one.

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