This week, more than 40 artists participate in two Professional Development Program (PDP) workshops in Ann Arbor and Detroit, MI, hosted by ArtServe Michigan. The first workshop, presented in partnership with the Stamps School of Art & Design at the University of Michigan, takes place on July 17 and is a one-day intensive focusing on Strategic Planning and Community Engagement. The second is a Core Skills Weekend Workshop for the 2014 Kresge Fellows, taking place from July 18-20 in Detroit. Continue reading
Taller means workshop in Spanish, so it was apropos that Creative Capital hold a Taller profesional de desarollo para artistas at Taller Puertorriqueño (or Taller for short) in April in Philadelphia. Known as “The Cultural Heart of Latino Philadelphia,” Taller is a community-based multidisciplinary arts organization whose work bridges European, African, Caribbean and Latino societies and cultures. They offer programs for youth and adults, operate art galleries featuring Latino/a artists, run the region’s only bilingual bookstore, sponsor musical and theater events and organize a range of engaging cultural art education programs. Currently on exhibition (through July 24) is The Iconography of Meaning which explores contemporary cultural imagery used to convey ideas and thoughts about cultural identity, politics and the immigrant experience. Continue reading
For the second year, Tequila Herradura has announced that Creative Capital will be the charitable beneficiary of its Barrel Art Competition. Herradura has issued an open call for artists in seven cities—Atlanta, Austin, Chicago, Los Angeles, Miami, New York City, and San Francisco—to participate in the competition. Ten artists in each city will be invited to transform tequila barrels into unique artworks and compete for a $10,000 first prize, a $3,000 second prize and a $1,000 third prize. All other participating artists will receive a $300 honorarium.
As part of their commitment to individual artists, Herradura will donate $70,000 to Creative Capital to underwrite the presentation of our acclaimed professional development workshops for artists in each competition city. All 70 artists in the Barrel Art Competition will be invited to participate in a workshop free of charge. We are so grateful for Tequila Herradura’s continued support of Creative Capital and their commitment to professional development for artists!
At Creative Capital, we’re extremely proud to say that in 2014 alone we’ve already presented four Spanish Language Professional Development Workshops! We visited Queens and Los Angeles in February, Philadelphia in April and Charlotte, NC, in May to empower Spanish-speaking artists to create the careers they envision for themselves. In the above video, our Workshop Leader and 2000 Film/Video awardee Ela Troyano explains why strategic planning has been so important to her own artistic career. You can learn more about our Spanish Language Workshop here.
This post is part of Brian Tate’s series, The Seven Elements of Strategic Marketing: Tools for Artists to Advance Their Careers and Communities. Part One was: Marketing Is Storytelling: An Intro to Strategic Marketing for Artists.
“True character is revealed in the choices a human being makes under pressure. The greater the pressure, the deeper the revelation—(and) the truer the choice to the character’s essential nature.”
– Robert McKee, Story: Substance, Structure, Style and the Principles of Screenwriting
TV ads, Internet ads, movie trailers, electronic billboards, celebrity endorsements, product sampling—they are all applications of marketing, but not the thing itself. Like electricity snaking through wires, marketing can travel via advertising, promotions and public relations, but it is older and greater than those conduits. Marketing is powered by a primal form of energy, the Story, to which it attaches a Call-to-Action. When those elements are expertly combined, their effect is intense. Continue reading
On January 26th, our Professional Development Program leaders traveled to San Francisco to teach a workshop on Strategic Planning & Funding Your Work at Southern Exposure. The workshop was part of a series generously underwritten by Tequila Herradura.
We always hope that our workshops propel our artists forward in their careers, so we were thrilled when participant Rhonda Holberton told us, “This was by far the most transformative day I’ve experienced. I will leave today with such a different perspective on my practice and goals. It’s like looking up and realizing there is a sky.” Our thanks to Tequila Herradura, Southern Exposure and our wonderful workshop leaders for making these kinds of experiences possible for artists nationwide! Continue reading
We’re so pleased to announce that the Arts & Science Council of Charlotte & ArtSi will be co-hosting their first Spanish-languge Professional Development Workshop in Charlotte, NC, this May. The Arts & Science Council of Charlotte first hosted a Creative Capital workshop in 2007. Since then, participants in Charlotte have referred to the knowledge shared at our workshops as “well rounded, articulate, truly helpful information,” and we can’t wait to teach more of that useful advice to the Latino community in Charlotte, NC.
Every few weeks we post tips straight from the Professional Development Program’s Artist’s Tools Handbook, a 200+ page resource we give to Core Workshop attendees, written by PDP Core Leaders Jackie Battenfield and Aaron Landsman. The book covers everything from writing to budgeting, websites to fundraising, elevator pitches to work samples. Similarly, each post is packed with practical ideas to make your life run more smoothly, leaving you even more time for your creative practice. Learn more about our PDP workshops and webinars here.
Proposals come in many shapes and sizes: from simple fellowship applications that require a work sample, a brief description and bio, to lengthy project proposals that involve budget spreadsheets, significant writing and other supporting materials. Frequently we are creating proposals for work we have not yet completed. This means we have to find ways to make a panelist or program officer see what does not yet exist. It’s a big challenge, but a worthy one.
On February 8, Creative Capital hosted a Spanish-Language Workshop in Los Angeles with the Los Angeles Department of Cultural Affairs as our partner and with the generous support of Tequila Herradura. In our Core Curriculum for Spanish-speaking artists, we focus on strategic planning for artists of all disciplines as well as the basics of budgeting, promotion and verbal communications.
Part One in a series, The Seven Elements of Strategic Marketing: Tools for Artists to Advance Their Careers and Communities.
“A word after a word after a word is power.” – Margaret Atwood
In 2012, I gave a presentation on strategic marketing at the Creative Capital Artist Retreat for first-time awardees in Visual Arts and Film/Video. They seemed instinctively wary of the topic, which I understood. Marketing is often used to exercise commercial, cultural or political influence over how we live our lives. The process can also suggest manipulation and illusion, a spectacle of bright lights and electronic billboards dedicated to making something much bigger than it can or should possibly be. The artist generally stands in contrast to this. She may have the same conflicted response to public regard as anyone else, but she is driven by a call that begins privately, often inside a workspace where she won’t be sucked into or sucked dry by what feels like an endless popularity contest.
Singer Eddie Vedder, whose band Pearl Jam was caught in the ’90s media glare on Seattle, addresses the consequences in the song, “Blood.” The lyrics switch from first person to third person as if vampiric forces of promotion have made him into separate people, one of whom he loathes: “Spin me round, roll me over, fuckin’ circus… Paint Ed big, turn Ed into one of his enemies.”
But as artists and as people, we seek validation—from an audience of one or of 100. We also know that, as a practical matter, while we make art in private, we make our careers in public—what some call “the real world”—and doing so requires learning how to talk about ourselves in a self-empowering way. Continue reading