On October 4th, Sharon Louden begins her four-part webinar series helping artists figure out how to navigate the greater art ecosystem of galleries, curators, collectors — basically anyone that can help your professional career! In How to Approach and Engage with the Gatekeepers of the Art World, Sharon Louden will call upon the personal experiences and advice of many different experts in the art world. For more information or to register, click here!
Read the testimonies from artists who participated in Sharon’s last webinar:
“Sharon is not only full of strategies and insights for artists — she is also full of passion and energy. We feel her sincere caring. Her webinars (I have taken two) are organized, down-to-earth, and FUN! Sharon is well-known for her books, teaching, interviews, and dedication to clearing the paths for artists, as well as enlightening us about the lives of a variety of artists creating their way in the world.” –Leslie Fry
Choreographer and Webinar Leader Andrew Simonet with his two sons Nicolo and Jesse
If you’re an artist raising children you know a few things to be true: #1. Our society does not support artists well. #2. Our society does not support parents well.
And being both – an artist parent, can sometimes feel like a double whammy.
On Thursday September 29th, Creative Capital artist leader, choreographer and father of two Andrew Simonet will be leading our Artists Raising Kids webinar, sharing his knowledge – both from personal experience and through the stories of other artist parents, on the realities of raising children and maintaining a sustainable and enriching artistic practice. Register Here.
Artist leader Brian Tate leads a workshop on Strategic Marketing at this year’s Creative Capital Summer Intensive
Marketing is a term that often makes artists uneasy. It’s understandable, we are so often inundated with corporate messaging that feels cold, impersonal and profit driven.
However at its most basic, marketing is simply effective storytelling to a specific audience to drive a specific outcome. On Tuesday September 27 artist leader and marketing strategist Brian Tate will be leading our Seven Elements of Strategic Marketing webinar. This session will break down how artists can effectively and authentically deploy marketing theory in ways that help both them and the audience understand their work better. Register Here
Delving into public art can seem like a daunting process. Between finding public art commissions, creating effective portfolios, and working out the difference between RFQs (Requests for Qualifications) and RFPs (Requests for Proposals), it’s easy to get lost before you’ve really begun.
On Thursday September 22nd, visual artist Lynn Basa, will be leading the Creative Capital webinar Demystifying Public Art. Lynn Basa is the author of The Artist’s Guide to Public Art: How to Find and Win Commissions (2008), and will be sharing from her extensive experience on all aspects of researching and applying for public art commissions. She will also tackle doubts and questions artists may have around the selection process, whether public art requires specific skills, and any lingering fears about the possibility of “selling out” by creating art for the general public. Register Here
Virginia Woolf stressed the importance of having a room of one’s own in order to tap into the creative productive spirit. We’ve gathered here some residencies and fellowships designed to give you just that – a dedicated, concentrated space to do your best creative work.
I’ve been editing books for almost twenty years, and I can’t count the number of writers I’ve worked with who simply would not have gotten published without a well-timed grant or a much-needed residency at an artist’s colony. Being able to teach one less class, or having the time to clear your head and get down to work among other artists can provide the opportunity for a breakthrough that will allow you to finish a manuscript.
I’ve served as a judge on panels for many awards and residencies over the years, and I’ve often seen bad applications sink the chances of otherwise qualified writers. It’s important to realize that writing a strong application is a learned skill, and in my Creative Capital webinar, Applying for Grants & Residencies: Strategies for Writers, I try to explain what it is that prize committees and residency panels are looking for, and I offer tips that will help you put your best foot forward. Continue reading →
Artist Dread Scott leading a Creative Capital workshop.
The following post is adapted from artist Dread Scott’s upcoming webinar, Creating a Marketing Strategy, which covers all aspects of marketing your work, including defining your goals, developing effective communication tactics, and building your support community. Below are Dread’s tips for getting your crew of supporters together.
Like everything you do as an artist and a person, your marketing strategy should start with stating your goals. What are you trying to achieve with your efforts? The answers to this question could be “cultivate a funder,” “build an online community,” “sell more tickets,” or “announce a project.” While the objectives vary as much as the creative process, the key is to match your tactics with your goals.
Artist and Creative Capital grantee Jen Bervin at work. This image of her is featured on her artist website.
Your website should be completely dedicated to you and your work. Think of it as a studio visit or a reading where you are not present. A visitor to the site should be able to find all of the information they need – including images of your work (in detail if needed), excerpts from your writing, information about your career, a bio and/or statement, and any relevant press or reviews. They should be able to get press releases or printable images, find your contact information, and learn about your upcoming public events and projects. It is a tool to communicate with your audience as well as allow them to communicate with you. It can also be used to promote the work of fellow artists, social causes, or keep people up to date with your process.
A well-designed, functional website is a great promotional tool for both emerging and mid-career artists. On Thursday, June 16th, 2016 at 7pm EST, artist Sue Schaffner presents her “Website, Blog & Email Essentials” webinar, an overview of best practices for your website, blog, and email marketing and communications. In order to teach by example, we’ve included some of our favorite artist websites and note what’s working.
As an artist it’s important to build a path to greater sustainability and self-sufficiency. Our Professional Development Program works to create workshops that serve artists’ needs and help them reach their goals on their own terms.
This summer we are launching the Creative Capital Summer Intensive—a free, four-day professional development workshop for 40 New York City area artists in all disciplines—and we want you to apply. (Deadline: June 27) The Summer Intensive offers a unique opportunity for artists to receive arts-focused professional training in strategic planning, verbal communications, marketing and promotion, web skills, financial management and business.
The Summer Intensive is supported by BAM’s Education & Humanities department with participation by DanceMotion USA℠. The event will be held on August 10-13 at BAM Fisher in Brooklyn, New York.
Due to high demand, eligible participants will be selected through a lottery process. In order to be included in the lottery, artists must complete the online registration form before June 27.
For complete program details, including eligibility requirements and access to the registration form, click here.
Working with several advocates for the decriminalization of sex work, the Center for Artistic Activism took over the controversial sculpture “Perceiving Freedom” in Cape Town. Photo by Steve Lambert.
Interested in launching a socially engaged art campaign? Curious how successful artists have pulled it off? Stephanie Bleyer is an expert in community engagement campaigns and founder of the firm Six Foot Chipmunk, where she helps artists across disciplines create strategic plans, raise funds, and reach and mobilize new audiences. On Thursday June 9th, 2016, she will lead the webinarProducing & Funding Your Community Engagement Campaign, an essential for artists’ projects involving social justice, education, public art, or community building. Adapted from Stephanie’s webinar, the following information pairs best practices with action-oriented case studies.