Internet for Artists: Best Practices for Effective Emails

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This is an excerpt from our Internet for Artists (IFA) Handbook. The IFA handbook is a collaborative online resource given to participants of Creative Capital’s Internet for Artists workshops. On December 8, from 7:00-8:30pm ET, join artist leader Sue Schaffner for our Website, Blog, & Email Essentials webinar where you will learn the full scope of best practices for managing your internet presence as an artist.

Some basic strategies for effective email communications

With the help of email, sending out communications about your projects couldn’t be any easier. Now commonplace and long accepted as a norm within the arts community, email is fast, easy, and cost-effective, but it’s not without its challenges. Getting your reader to open your message and read it is more difficult than you may imagine. Some strategies include:

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A Page From Our Handbook: Developing a Promotional Strategy

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Every few weeks we post tips straight from the Professional Development Program’s Artist’s Tools Handbook, a 200+ page resource we give to Core Workshop attendees, written by PDP Core Leaders Jackie Battenfield and Aaron Landsman. The book covers everything from writing to budgeting, websites to fundraising, elevator pitches to work samples. Similarly, each post is packed with practical ideas to make your life run more smoothly, leaving you even more time for your creative practice. Learn more about all of our PDP workshops and webinars here.

 For more strategies on how to build a promotional campaign that expresses the quality and character of your work, be sure to attend our November 7th workshop, Promoting Your Work with Jackie Battenfield.

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Congratulations to Stacey Kirby on her ArtPrize 8 Win!

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Excerpt from Stacey Kirby’s “The Declaration Project”

What would you do with $200,000?

That’s the question facing performance installation artist Stacey Kirby who recently won the $200,000 grand prize at ArtPrize Eight for her interactive performance piece, “The Bureau of Personal Belonging.”

Visitors to The Bureau engage with Kirby and other performers in the designated areas of the Bureau of Personal Belonging: the Department of Declarations, the Civil Validation Department and the Board of Elections and the Facility Permit Office. Each is occupied by a performer in the role of a government official and evokes an office setting tailored to represent the governmental process it critically examines – from issuing bathroom permits (in direct response to the infamous House Bill 2 passed in Stacey’s home state of North Carolina) to determining the validity of individual lives and experiences. The work culminates with participants’ handwritten responses being processed and mailed to public officials. President Barack Obama, North Carolina Governor Pat McCrory, various North Carolina Legislators and Michigan Governor Rick Snyder are among recipients of Kirby’s work.

You can visit The Bureau remotely through the video of her work below:

It’s easy to treat massive wins like this as though they happened overnight and miss the hard work and learned lessons that make them possible. To this end, Stacey Kirby was kind enough to share 4 lessons she learned that helped pave her path to the ArtPrize grand prize.

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Who are you?: The Three Kinds of Negotiator

Are you passive, aggressive or assertive in your negotiations?

Our ability to negotiate touches every aspect of our lives, from setting boundaries in our personal relationships, to accepting a pay rate for a commission. The way we approach interpersonal exchanges can have a profound impact on our success and wellbeing.

In our upcoming webinar, Effective Negotiation for Artists, performer, writer and psychotherapist Kirby Tepper breaks down the flawed beliefs and thought patterns that can hinder negotiation and shares the cognitive approaches that hold the key to unlocking the negotiation skills in everybody. Register Here

Below is a break down of the styles and assumptions of three different types of negotiators. Which one sounds most like yourself? Continue reading

The Artist as Activist: Planning for Impact

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Sonic conceptual artist Abby Dobson. (Courtesy of abbydobsonsings.com)

“It felt like I had been sort of treading water AND going around in circles”

Abby Dobson came to the 2015 Artist Summer Institute with an impressive resume; she had already taken her brilliant songs and sound—a kinetic alchemy of R&B, soul, jazz and classic pop to legendary venues like The Kennedy Center, The Apollo Theatre and The Tonight Show. Still, like many artists at a certain stage in their careers, she worried about stalling.

“I wanted to jumpstart myself creatively and build an infrastructure around what I do. I wanted to give myself a better shot to continue doing music, continue creating and not doing what so many of us do – stop.”

She sat down at the Introduction to Strategic Planning workshop expecting to spend a few hours thinking about her future, but was still surprised by exactly how far ahead the program prompted her to think.

“One of the tasks was to write our own obituaries, and it was a really interesting thing to do. I was challenged, in a new way, to think about what I would want said about myself and what I want to have done before I leave this earth.”

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Be the Advocate Your Art Deserves: 4 Ways to Better Document Your Work

Documentation of On the Impossibility of Freedom in a Country Founded on Genocide and Slavery, a performance by Dread Scott, 2014. Produced by More Art. Photography by Mark Von Holden Photography (c) Dread Scott

Documentation of On the Impossibility of Freedom in a Country Founded on Genocide and Slavery, a performance by Dread Scott, 2014. Produced by More Art. Photography by Mark Von Holden Photography (c) Dread Scott

An effective marketing strategy keeps one truth at its heart – it’s all about relationships.
The goal of marketing your work is not to suddenly act like a used car salesman, but instead to facilitate the conversation between your work and your audience.

On October 13th, artist Dread Scot will be leading our Creating a Marketing Strategy webinar. Pulling from his long and storied career, (He once had former President George H. W Bush call his work ‘disgraceful’), Dread Scott will be sharing actionable tools and tactics for artists to create a marketing strategy that allows them to leverage their work into a greater conversation. Register Here
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Approaching the Gatekeepers of the Art World

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On October 4th, Sharon Louden begins her four-part webinar series helping artists figure out how to navigate the greater art ecosystem of galleries, curators, collectors — basically anyone that can help your professional career! In How to Approach and Engage with the Gatekeepers of the Art World, Sharon Louden will call upon the personal experiences and advice of many different experts in the art world. For more information or to register, click here!

Read the testimonies from artists who participated in Sharon’s last webinar:

“Sharon is not only full of strategies and insights for artists — she is also full of passion and energy. We feel her sincere caring. Her webinars (I have taken two) are organized, down-to-earth, and FUN! Sharon is well-known for her books, teaching, interviews, and dedication to clearing the paths for artists, as well as enlightening us about the lives of a variety of artists creating their way in the world.”                 Leslie Fry

 

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Surviving and Thriving as an Artist Parent

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Choreographer and Webinar Leader Andrew Simonet with his two sons Nicolo and Jesse

If you’re an artist raising children you know a few things to be true:
#1.  Our society does not support artists well.
#2. Our society does not support parents well.
And being both – an artist parent, can sometimes feel like a double whammy.

On Thursday September 29th, Creative Capital artist leader, choreographer and father of two Andrew Simonet will be leading our Artists Raising Kids webinar, sharing his knowledge – both from personal experience and through the stories of other artist parents, on the realities of raising children and maintaining a sustainable and enriching artistic practice. Register Here. 

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The Seven Principles of Strategic Marketing

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Artist leader Brian Tate leads a workshop on Strategic Marketing at this year’s Creative Capital Summer Intensive

Marketing is a term that often makes artists uneasy. 
It’s understandable, we are so often inundated with corporate messaging that feels cold, impersonal and profit driven.

However at its most basic, marketing is simply effective storytelling to a specific audience to drive a specific outcome. On Tuesday September 27 artist leader and marketing strategist Brian Tate will be leading our Seven Elements of Strategic Marketing webinar. This session will break down how artists can effectively and authentically deploy marketing theory in ways that help both them and the audience understand their work better. Register Here

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Demystifying Public Art – The Basics

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Martin Creed, “Understanding”, 2016; Martin Creed Work No. 2630 UNDERSTANDING, 2016. Courtesy the artist, Gavin Brown’s enterprise New York/Rome, and Hauser & Wirth Photo: Jason Wyche, Courtesy Public Art Fund, NY © Martin Creed 2016

Delving into public art can seem like a daunting process. Between finding public art commissions, creating effective portfolios, and working out the difference between RFQs (Requests for Qualifications) and RFPs (Requests for Proposals), it’s easy to get lost before you’ve really begun.

On Thursday September 22nd, visual artist Lynn Basa, will be leading the Creative Capital webinar Demystifying Public Art.  Lynn Basa is the author of The Artist’s Guide to Public Art: How to Find and Win Commissions (2008),  and will be sharing from her extensive experience on all aspects of researching and applying for public art commissions. She will also tackle doubts and questions artists may have around the selection process, whether public art requires specific skills, and any lingering fears about the possibility of “selling out” by creating art for the general public. Register Here

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