Social Media: Small Tips for Big Impact

Eve Mosher, HighWaterLine

Eve Mosher at work on her “HighWaterLine” project in New York City. To raise awareness about climate change, Mosher painted chalk lines showing where sea levels are predicted to rise to in neighborhoods throughout New York.

On Monday, September 22nd at 7:00 pm EST, Eve Mosher will present her Creative Capital webinar Social Media—How to Be Everywhere All the Time.

Many people have mixed feelings about social media, but the bottom line is that it can be a useful tool for artists. Like any other tool we use to share, show or promote our work, social media has the ability to connect more people to the work we are creating as well as to provide greater support for our work. I myself reluctantly came to social media about 7 or 8 years ago. I quickly learned that it was, in fact, a pretty interesting and amazing tool, and since then I’ve learned a few things from trial and error and I’ve learned from others as I share my experience through Professional Development workshops and webinars. Here are a few tips for thinking about social media:

Do’s:

Be yourself. Let your personality come through in your posts, images and comments. Our culture has changed and the lines between professional and personal are blurred. People want to know more about the person behind the creative work produced. Let your life seep in. Continue reading

Grants & Residencies for Writers: Giving Your Work Some Space

Participants in a Creative Capital workshop in IowaOn Thursday, September 18th at 7:00 pm EST, Ethan Nosowsky will present his Creative Capital webinar, Applying for Grants & Residencies: Strategies for Writers.

I’ve been editing books for almost twenty years, and I can’t count the number of writers I’ve worked with who simply would not have gotten published without a well-timed grant or a much-needed residency at an artist’s colony. Being able to teach one less class, or having the time to clear your head and get down to work among other artists can provide the opportunity for a breakthrough that will allow you to finish a manuscript.

I’ve served as a judge on panels for many awards and residencies over the years, and I’ve often seen bad applications sink the chances of otherwise qualified writers. It’s important to realize that writing a strong application is a learned skill, and in my Creative Capital webinar, Applying for Grants & Residencies: Strategies for Writers, I try to explain what it is that prize committees and residency panels are looking for, and I offer tips that will help you put your best foot forward. Continue reading

Real-Life Budgeting: Building a Sustainable Life as an Artist

Andrew Simonet in Headlong Dance Theater's performance work, "Hotel Pool"
Andrew Simonet in Headlong Dance Theater’s performance work, “Hotel Pool”

On Monday, September 15th at 7:00pm EST, Andrew Simonet presents the Creative Capital webinar “Real-Life Budgeting.”

Stereotypes about artists not knowing how to manage money are common. Some are even rooted in a grain of truth. But most of the time it’s not that artists are actually bad with their money, it’s that artists practice a profession in which making art and making a living are not emphasized as parallel endeavors. But they should be, and Simonet’s webinar is an introductory course that unites these two important pursuits for practicing artists.

From 1993 until 2012, Simonet was the co-founder and choreographer of the Philadelphia’s Headlong Dance Theater company (2002 Performing Arts grantees), which is known for producing works that comment on contemporary culture. During that span of time as co-founder and choreographer, Simonet had the distinct honor of making a living as an artist who created experimental dance theater. Continue reading

Artists Summer Institute Celebrates 5th Anniversary!

Kay Takeda (LMCC) and Alyson Pou (Creative Capital) celebrate five years of ASI.

Kay Takeda (LMCC) and Alyson Pou (Creative Capital) celebrate five years of ASI.

Earlier this month, we were so thrilled to celebrate our fifth year working in partnership with the Lower Manhattan Cultural Council (LMCC) to present the Artists Summer Institute (ASI), a five-day professional development intensive for 55 New York City artists. This year we convened from August 6-10 at 1 Liberty Plaza, home to LMCC’s Workspace Program. As usual, we had an incredible group, and we celebrated our anniversary with a special dessert for lunch on Saturday.

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A Page From Our Handbook: Intro to Budgeting for Artists

A photo from our recent workshop at Flight School in Pittsburgh, PA

Every few weeks we post tips straight from the Professional Development Program’s Artist’s Tools Handbook, a 200+ page resource we give to Core Workshop attendeeswritten by PDP Core Leaders Jackie Battenfield and Aaron Landsman. The book covers everything from writing to budgeting, websites to fundraising, elevator pitches to work samples. Similarly, each post is packed with practical ideas to make your life run more smoothly, leaving you even more time for your creative practice. Learn more about our PDP workshops and webinars here.

Budgets: A budget represents your work in numbers. It also indicates how you value aspects of your work in financial terms. The budget is a big part of fundraising. It helps you determine what your expenses really are and how you meet them, even if you are your primary supporter.

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Photo Gallery: ArtServe Michigan Presents PDP Workshops in Ann Arbor and Detroit

Aaron Landsman of Creative Capital listening in on a question on artist community engagement. Photo Credit: Sarah Nesbitt, ArtServe Michigan

Creative Capital workshop leader Aaron Landsman taking questions about artist-community engagement at the workshop in Ann Arbor.

This week, more than 40 artists participate in two Professional Development Program (PDP) workshops in Ann Arbor and Detroit, MI, hosted by ArtServe Michigan. The first workshop, presented in partnership with the Stamps School of Art & Design at the University of Michigan, takes place on July 17 and is a one-day intensive focusing on Strategic Planning and Community Engagement. The second is a Core Skills Weekend Workshop for the 2014 Kresge Fellows, taking place from July 18-20 in Detroit. Continue reading

PDP Spanish-Language Workshop in Philadelphia: A “taller” at Taller

Photo from a Taller Puertorriqueño event

Photo courtesy of Taller Puertorriqueño

Taller means workshop in Spanish, so it was apropos that Creative Capital hold a Taller profesional de desarollo para artistas at Taller Puertorriqueño (or Taller for short) in April in Philadelphia. Known as “The Cultural Heart of Latino Philadelphia,” Taller is a community-based multidisciplinary arts organization whose work bridges European, African, Caribbean and Latino societies and cultures. They offer programs for youth and adults, operate art galleries featuring Latino/a artists, run the region’s only bilingual bookstore, sponsor musical and theater events and organize a range of engaging cultural art education programs. Currently on exhibition (through July 24) is The Iconography of Meaning which explores contemporary cultural imagery used to convey ideas and thoughts about cultural identity, politics and the immigrant experience.  Continue reading

Herradura Announces 2014 Barrel Art Competition and PDP Workshops in Seven Cities

Herradura Barrel Art CollectionFor the second year, Tequila Herradura has announced that Creative Capital will be the charitable beneficiary of its Barrel Art Competition. Herradura has issued an open call for artists in seven cities—Atlanta, Austin, Chicago, Los Angeles, Miami, New York City, and San Francisco—to participate in the competition. Ten artists in each city will be invited to transform tequila barrels into unique artworks and compete for a $10,000 first prize, a $3,000 second prize and a $1,000 third prize. All other participating artists will receive a $300 honorarium.

As part of their commitment to individual artists, Herradura will donate $70,000 to Creative Capital to underwrite the presentation of our acclaimed professional development workshops for artists in each competition city. All 70 artists in the Barrel Art Competition will be invited to participate in a workshop free of charge. We are so grateful for Tequila Herradura’s continued support of Creative Capital and their commitment to professional development for artists!

Download the Call for Artists for more information and apply online.

Video: Ela Troyano on How Our Spanish Language Workshop Builds Communities

At Creative Capital, we’re extremely proud to say that in 2014 alone we’ve already presented four Spanish Language Professional Development Workshops! We visited Queens and Los Angeles in February, Philadelphia in April and Charlotte, NC, in May to empower Spanish-speaking artists to create the careers they envision for themselves. In the above video, our Workshop Leader and 2000 Film/Video awardee Ela Troyano explains why strategic planning has been so important to her own artistic career. You can learn more about our Spanish Language Workshop here.

The Story Chooses Sides: Strategic Marketing for Artists, Part Two

Narratives that hinged on belief, clockwise from top left: Steve Jobs: “Think Different.” Johnnie Cochran: “If the gloves don’t fit, you must acquit.” Barack Obama: “Yes, We Can.” George W. Bush: “The smoking gun could come in the form of a mushroom cloud.”

Narratives that hinged on belief, clockwise from top left: Steve Jobs: “Think Different.” Johnnie Cochran: “If the gloves don’t fit, you must acquit.” Barack Obama: “Yes, We Can.” George W. Bush: “The smoking gun could come in the form of a mushroom cloud.”

This post is part of Brian Tate’s series, The Seven Elements of Strategic Marketing: Tools for Artists to Advance Their Careers and Communities. Part One was: Marketing Is Storytelling: An Intro to Strategic Marketing for Artists.

“True character is revealed in the choices a human being makes under pressure. The greater the pressure, the deeper the revelation—(and) the truer the choice to the character’s essential nature.”
– Robert McKee, Story: Substance, Structure, Style and the Principles of Screenwriting

TV ads, Internet ads, movie trailers, electronic billboards, celebrity endorsements, product sampling—they are all applications of marketing, but not the thing itself. Like electricity snaking through wires, marketing can travel via advertising, promotions and public relations, but it is older and greater than those conduits. Marketing is powered by a primal form of energy, the Story, to which it attaches a Call-to-Action. When those elements are expertly combined, their effect is intense. Continue reading