A Page From Our Handbook: Best Practices for Your Artist Website

Internet for Artists Workshop

Artist Leader Brad Stephenson giving website advice to a participant at an Internet for Artists Workshop in New York City.

The following post comes from the Professional Development Program’s (PDP) Artist’s Tools and Internet For Artists handbooks, which are used in our workshops. If this piece leaves you wanting more, you’re in luck! On Monday December 15, PDP leader and artist Sue Schaffner hosts a webinar on Web, Blog & Email Essentials. For more information on Creative Capital’s workshops and webinars, see our online calendar.

Websites allow you to exponentially broaden visibility for you and your work. Your artist website can help create a conversation around what you do, and allow you to control the way your work is received and appropriated. Continue reading

Authentic Branding: An Exercise in Landing Your Brand

Authentic Branding

Participants in a recent PDP workshop in Miami, led by Maxine Lapiduss.

According to PDP leader, strategist and entertainment industry veteran Maxine Lapiduss, “If you have the intention of making a living from doing what you love, it is crucial that you ‘Land Your Brand’ and clearly communicate what makes you unique, special and different.” On Thursday, November 20th at 7pm EST, Maxine will lead a Creative Capital webinar on Authentic Branding. In this session, you’ll learn to use your unique story, essence, and experience to sculpt your message  and presentation, making it easier for your audience, or gallery owners, or patrons to find you.

To give you a taste of what to expect from the webinar, here is an exercise drawn from Maxine’s latest endeavor, Worship The Brand, an online community that supports and encourages artists (and crafters!) to showcase brand-inspired art, offering cash prizes as well as a wealth of tips and resources for all artists.
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400 Communities and Counting: Professional Development Program Milestones

PDP Workshop Leader Jackie Battenfield leads artist participants during a Core Weekend Workshop in Anchorage, AK. The workshop was our first in Alaska, in May 2014.

PDP Workshop Leader Jackie Battenfield leads artist participants during a Core Weekend Workshop in Anchorage, AK. The workshop was PDP’s first in Alaska, in May 2014.

Over the past 11 years, Creative Capital’s Professional Development Program (PDP) has empowered more than 8,000 artist participants to think big, while giving them the tools they need to sustain their practices. In our artist to artist teaching method, workshop and webinar leaders are not only trained in the PDP curriculum, they speak from personal experience, sharing how they apply the concepts they teach in their own practices.

This fall, PDP hit a major milestone: through our online learning program and on-location workshops, we have served individual artists in 400 distinct communities! Here’s what that looks like:

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Kickstarter School: Learning to Connect

Kickstarter: "Bring Creative Projects to Life"On Monday, October 20th at 7pm EST, Kickstarter Art Program Director Stephanie Pereira presents her “Kickstarter School” webinar, an invaluable primer on how to bring a Kickstarter project to life. Deep dive into a case study of a successful project and learn how to structure a campaign, what kinds of rewards work best, how to spread the word, and other helpful tips. Below, Stephanie shares a few of her notes on what makes a strong Kickstarter campaign, as well as examples of some successfully funded projects.

Kickstarter can be a powerful tool for artists and arts organizations. If used well, your Kickstarter project is not only an opportunity to raise money for an important project, but also a way to introduce a project to a new audience. Continue reading

Reaching Constituencies: Brainstorming a Targeted Marketing Strategy

Artists in Conversation

Marketing yourself and your artistic work can seem like a daunting task, but it doesn’t have to be. In fact, marketing may be closer to your creative process than you think. 

The following exercise, developed by Ruby Lerner, Creative Capital President and Executive Director, is a step-by-step method for using brainstorming (and other people!) to help define and expand your audience. 

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Putting Your Best Face Forward: Smartphone Photos for Your Artist Website

Sue SchaffnerOn Monday, December 15th at 7pm EST, artist Sue Schaffner presents her “Web, Blog & Email Essentials” webinar, an overview of best practices for your website, blog, and email marketing and communications. Below, Sue offers some tips on how to create a professional-level bio photo with your smartphone, a big step in creating a great first impression online.

Being an artist doesn’t mean taking your personality out of your work. People love to know about your process. How did you do that? Why did you do that? What’s it like to be you? Without answers to some of those basic questions, it’s difficult to become connected to your work. Continue reading

Update from Miami: Authentic Branding & Internet for Artists Workshop

Artist Participants in the Miami Authentic Branding & Internet for Artists workshops.

Artist Participants in the Miami Authentic Branding & Internet for Artists workshops.

On a recent weekend in Miami, 13 artists had the chance to experience one of the Professional Development Program‘s (PDP) newest two-day workshop combinations: Authentic Branding and Internet for Artists, hosted by the incredibly supportive Miami Dade County Department of Cultural Affairs. Creative Capital’s Krista Fabian DeCastro joined the group in Miami and let us in on the weekend’s events:

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Snapshot: Iowa Arts Council Presents Core Weekend Workshop

Artists at Work

Artists Robert Ford, Lauren Alleyne, Ian Miller and Tomiko Jones engage in a writing activity during the Iowa Core Weekend Workshop.

Last month, our Professional Development Program (PDP) worked with its newest partner, the Iowa Arts Council, to host our Core Weekend Workshop in Des Moines. The event involved 14 artists, including the Arts Council’s 2014 Fellows. The workshop, our first in Iowa, took place August 8-10 and was an intensive experience ranging from strategic planning, to communication, to fundraising, to marketing and promotion. With the addition of Iowa – and Alaska in May – PDP has now presented workshops in 37 states!

Participating artist Tomiko Jones told us, “This weekend has been absolutely invigorating, encouraging and inspiring. Beyond all the smart and logistical planning tools introduced, a real community grew out of our time together.” Another participant simply mused, “I am rethinking everything that I thought was possible with my career in the arts.”

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Social Media: Small Tips for Big Impact

Eve Mosher, HighWaterLine

Eve Mosher at work on her “HighWaterLine” project in New York City. To raise awareness about climate change, Mosher painted chalk lines showing where sea levels are predicted to rise to in neighborhoods throughout New York.

 

 

 

 

 

 

 

 

 

On Monday, December 8th at 7:00 pm EST, Eve Mosher will present her Creative Capital webinar Social Media—How to Be Everywhere All the Time.

Many people have mixed feelings about social media, but the bottom line is that it can be a useful tool for artists. Like any other tool we use to share, show or promote our work, social media has the ability to connect more people to the work we are creating as well as to provide greater support for our work. I myself reluctantly came to social media about 7 or 8 years ago. I quickly learned that it was, in fact, a pretty interesting and amazing tool, and since then I’ve learned a few things from trial and error and I’ve learned from others as I share my experience through Professional Development workshops and webinars. Here are a few tips for thinking about social media:

Do’s:

Be yourself. Let your personality come through in your posts, images and comments. Our culture has changed and the lines between professional and personal are blurred. People want to know more about the person behind the creative work produced. Let your life seep in. Continue reading

Grants & Residencies for Writers: Giving Your Work Some Space

Participants in a Creative Capital workshop in IowaOn Monday, December 1st at 7:00 pm EST, Ethan Nosowsky will present his Creative Capital webinar, Applying for Grants & Residencies: Strategies for Writers.

I’ve been editing books for almost twenty years, and I can’t count the number of writers I’ve worked with who simply would not have gotten published without a well-timed grant or a much-needed residency at an artist’s colony. Being able to teach one less class, or having the time to clear your head and get down to work among other artists can provide the opportunity for a breakthrough that will allow you to finish a manuscript.

I’ve served as a judge on panels for many awards and residencies over the years, and I’ve often seen bad applications sink the chances of otherwise qualified writers. It’s important to realize that writing a strong application is a learned skill, and in my Creative Capital webinar, Applying for Grants & Residencies: Strategies for Writers, I try to explain what it is that prize committees and residency panels are looking for, and I offer tips that will help you put your best foot forward. Continue reading