Every few weeks, we’ll be posting tips straight from the Professional Development Program’s Artist’s Tools Handbook—a 200+ page resource we give to Core Workshop attendees, written by PDP Core Leaders Jackie Battenfield and Aaron Landsman. The book covers everything from writing to budgeting, websites to fundraising, elevator pitches to work samples. Similarly, each post will be packed with practical ideas to make your life run more smoothly, leaving you even more time for your creative practice. Learn more about our PDP workshops here.
Building Your Internet Presence
Because the Internet is contemporary culture’s primary means for communication and information dissemination, having an active online presence is essential for artists. The web continues to rapidly evolve, so what follows are some basic ways to think about building and refining how you represent yourself and your work online.
Keep in mind that more is not always better. Some artists use nothing but a Facebook fan page and Twitter feed as their online presence and do just fine, while others have six blogs, three websites and many social media outlets, but it’s hard to understand what they do. What’s most important is for you to find the best way to communicate the clarity, force and excellence of your work and put that online. Continue reading