Every few weeks we post tips straight from the Professional Development Program’s Artist’s Tools Handbook, a 200+ page resource we give to Core Workshop attendees, written by PDP Core Leaders Jackie Battenfield and Aaron Landsman. The book covers everything from writing to budgeting, websites to fundraising, elevator pitches to work samples. Similarly, each post is packed with practical ideas to make your life run more smoothly, leaving you even more time for your creative practice. Learn more about all of our PDP workshops and webinars here.
This month, Creative Capital is offering two different options for artists aiming to learn about marketing. Dread Scott shares his expertise in promotional planning and identifying the tools and tactics available to you in the webinar, Creating a Marketing Strategy on October 12 at 7:00pm ET. For an in-depth breakdown of strategic marketing and insight on how to incorporate your own authentic narrative, check out The Seven Elements of Strategic Marketing webinar, led by Brian Tate on October 19 at 7:00pm ET.
What you want to accomplish when promoting your work will always stem from your goals. Your short and long-term goals will help you identify those with whom you wish to communicate.
To help develop your Promotional Strategy, you’ll need to first answer the following questions: Continue reading