Lessons in Sustainability: Five Questions for Sharon Louden

Sharon teaching at Chautauqua

Sharon Louden teaches at the Chautauqua Institution.

Sharon Louden needs no introduction. A successful artist, editor, author and advocate for artists, Sharon’s transparent and earnest approach to sustaining professional connections has made her four-part webinar, How to Approach and Engage with the Gatekeepers of the Art World, one of Creative Capital Professional Development Program’s most sought-out offerings. Back by popular demand, Sharon will be leading her series starting January 31st.

We were lucky enough to sit down with Sharon Louden and ask her five questions about how she manages to sustain her own practice, and what she’s learned along the way. If you want to learn more about how to communicate and build relationships with art world professionals, don’t forget to register for Sharon’s webinar.

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Rule Your Universe: Dread Scott on Marketing Your Work

Dread Scott's "Burning the US Constitution."

Dread Scott’s “Burning the US Constitution.”

We all know that an artist’s work doesn’t end with her time at the studio. Artists are their own creators, and also their own cheerleaders. It is their passion for their art making that can get other people—be it viewers, curators, critics, or collectors—involved and interested in their practice.

Artist Dread Scott knows this better than most. The revolutionary potential of his own work—including installations, performances, and paintings—feeds off of the attention and participation of his community. On January 19th, he leads Creating a Marketing Strategy, our upcoming webinar that covers all aspects of marketing your work, including defining your goals, developing effective communication tactics, and building your support community. We asked Dread what artists need to know about MailChimp and how we can be rulers of our own universe. RSVP today!

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Tips and Tools: Advice from a First-Time Grant Winner

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“Assent” by Laine Nixon, Courtesy of Laine Nixon

Abstract painter and Professional Development Program alumna Laine Nixon recently applied for and won her first major arts grant: the John Ringling Towers Fund Individual Artist Award. When she talks about her recent win, Laine stresses the lessons she learned through Creative Capital’s “Grantwriting for Artists” webinar and was kind enough to share the top tips she walked away with that helped push her application over the top.

To experience Tracie Holder’s highly requested webinar for yourself, join Creative Capital on January 18th for “Grantwriting for Artists.

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Telling Our Stories on Our Terms — The Power of Strategic Marketing

The dangerous power of negative marketing, clockwise from top left: Detroit = miserable (photo by Rebecca Cook for Reuters); Occupy Wall Street = directionless (photo by Odell Payne); “A Fire In My Belly” video = sacrilegious; and prospective travelers = potential terrorists (photo by Craig Walker for AP).

The dangerous power of negative marketing, clockwise from top left: Detroit = miserable (photo by Rebecca Cook for Reuters); Occupy Wall Street = directionless (photo by Odell Payne); “A Fire In My Belly” video = sacrilegious; and prospective travelers = potential terrorists (photo by Craig Walker for AP).

As the saying goes, “everyone is trying to sell you something,” and in today’s hyper-connected digital world it couldn’t be more true. Whether it’s algorithmically personalized ads across social media, spam emails or product placement in popular music videos, we are constantly bombarded with branded marketing that is subtly attempting to influence the way we think about our selves, our desires and the people  in our lives.

Given all of this, why should artists want to participate?

On Thursday January 12, join Creative Capital artist leader and marketing expert Brian Tate for Seven Elements of Strategic Marketing, where he will detail how and why artists can and should understand marketing their work in a way that’s strategic and authentic.

According to Brian Tate, there are three main reasons why strategic marketing is essential for artists (now more than ever.)

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What Does Your Time Cost?: Real World Budgeting for Artists

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All artists should have a numerical value that represents the cost of their time that they use as a benchmark to assess how much they should be paid and as a clear signal for when they are selling themselves short. Remember – you are a skilled professional who deserves to be paid well for your work.

On Thursday December 15, choreographer Andrew Simonet will be leading “Real World Budgeting,” a comprehensive, artist-led webinar that focuses on the practical skills and knowledge artists need to change their relationship with their finances.

First on the agenda – knowing how much your time is worth.

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Internet for Artists: Best Practices for Effective Emails

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This is an excerpt from our Internet for Artists (IFA) Handbook. The IFA handbook is a collaborative online resource given to participants of Creative Capital’s Internet for Artists workshops. On January 23, from 7:00-8:30pm ET, join artist leader Sue Schaffner for our Website, Blog, & Email Essentials webinar where you will learn the full scope of best practices for managing your internet presence as an artist.

Some basic strategies for effective email communications

With the help of email, sending out communications about your projects couldn’t be any easier. Now commonplace and long accepted as a norm within the arts community, email is fast, easy, and cost-effective, but it’s not without its challenges. Getting your reader to open your message and read it is more difficult than you may imagine. Some strategies include:

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Community Engagement Projects: Breaking Down the Target Audience

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Amara Tabor Smith and Ellen Sebastien Chang perform “House/Full,” Photo by: Robbie Sweeny

If changing the world were easy, everyone would be doing it.
The goal of a community engagement campaign is to activate an audience to take action and make change happen — even when its not easy.

On November 10th, join Stephanie Bleyer for Producing and Funding Your Community Engagement Campaign, a 90-minute webinar dedicated to giving you all the tools you need to steer a successful and socially impactful community engagement project.

While it seems as though a social change campaign should have as broad an appeal as possible, it can often be more effective to be strategic about the audience that you are targeting. As Stephanie Bleyer stresses, unless you’re DisneyWorld or Taylor Swift, your message isn’t actually for “everyone.”

Defining your target audience is a critical step to take before attempting to fundraise or promote a project. In narrowing down your target audience it can be helpful to ask yourself the following questions:

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A Page From Our Handbook: Developing a Promotional Strategy

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Every few weeks we post tips straight from the Professional Development Program’s Artist’s Tools Handbook, a 200+ page resource we give to Core Workshop attendees, written by PDP Core Leaders Jackie Battenfield and Aaron Landsman. The book covers everything from writing to budgeting, websites to fundraising, elevator pitches to work samples. Similarly, each post is packed with practical ideas to make your life run more smoothly, leaving you even more time for your creative practice. Learn more about all of our PDP workshops and webinars here.

 For more strategies on how to build a promotional campaign that expresses the quality and character of your work, be sure to attend our November 7th workshop, Promoting Your Work with Jackie Battenfield.

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Who are you?: The Three Kinds of Negotiator

Are you passive, aggressive or assertive in your negotiations?

Our ability to negotiate touches every aspect of our lives, from setting boundaries in our personal relationships, to accepting a pay rate for a commission. The way we approach interpersonal exchanges can have a profound impact on our success and wellbeing.

In our upcoming webinar, Effective Negotiation for Artists, performer, writer and psychotherapist Kirby Tepper breaks down the flawed beliefs and thought patterns that can hinder negotiation and shares the cognitive approaches that hold the key to unlocking the negotiation skills in everybody. Register Here

Below is a break down of the styles and assumptions of three different types of negotiators. Which one sounds most like yourself? Continue reading

The Artist as Activist: Planning for Impact

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Sonic conceptual artist Abby Dobson. (Courtesy of abbydobsonsings.com)

“It felt like I had been sort of treading water AND going around in circles”

Abby Dobson came to the 2015 Artist Summer Institute with an impressive resume; she had already taken her brilliant songs and sound—a kinetic alchemy of R&B, soul, jazz and classic pop to legendary venues like The Kennedy Center, The Apollo Theatre and The Tonight Show. Still, like many artists at a certain stage in their careers, she worried about stalling.

“I wanted to jumpstart myself creatively and build an infrastructure around what I do. I wanted to give myself a better shot to continue doing music, continue creating and not doing what so many of us do – stop.”

She sat down at the Introduction to Strategic Planning workshop expecting to spend a few hours thinking about her future, but was still surprised by exactly how far ahead the program prompted her to think.

“One of the tasks was to write our own obituaries, and it was a really interesting thing to do. I was challenged, in a new way, to think about what I would want said about myself and what I want to have done before I leave this earth.”

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