The Seven Principles of Strategic Marketing

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Artist leader Brian Tate leads a workshop on Strategic Marketing at this year’s Creative Capital Summer Intensive

Marketing is a term that often makes artists uneasy. 
It’s understandable, we are so often inundated with corporate messaging that feels cold, impersonal and profit driven.

However at its most basic, marketing is simply effective storytelling to a specific audience to drive a specific outcome. On Tuesday September 27 artist leader and marketing strategist Brian Tate will be leading our Seven Elements of Strategic Marketing webinar. This session will break down how artists can effectively and authentically deploy marketing theory in ways that help both them and the audience understand their work better. Register Here

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Internet for Artists: Ideas for Effective Blog Posts

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A well curated artist blog can supplement your website, increase your audience’s understanding of your artistic practice and raise your online profile. But sometimes, just the idea of starting a blog can seem intimidating. How often has the question, “But what do I blog about” crossed your mind?

On Friday, September 16 at 7pm EST artist Sue Schaffer will be offering in-depth guidance on how to optimize your web presence through her Website, Blog and Email Essentials webinar, an overview of best practices for your website, blog, and email marketing and communications. 

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5 Best Practices for Launching Your Socially Engaged Art Campaign

Working with several advocates for the decriminalization of sex work, the Center for Artistic Activism took over the controversial sculpture “Perceiving Freedom” in Cape Town. Photo by Steve Lambert.

Working with several advocates for the decriminalization of sex work, the Center for Artistic Activism took over the controversial sculpture “Perceiving Freedom” in Cape Town. Photo by Steve Lambert.

Interested in launching a socially engaged art campaign? Curious how successful artists have pulled it off? Stephanie Bleyer is an expert in community engagement campaigns and founder of the firm Six Foot Chipmunk, where she helps artists across disciplines create strategic plans, raise funds, and reach and mobilize new audiences. On Thursday June 9th, 2016, she will lead the webinar Producing & Funding Your Community Engagement Campaign, an essential for artists’ projects involving social justice, education, public art, or community building. Adapted from Stephanie’s webinar, the following information pairs best practices with action-oriented case studies.

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Envisioning New Futures: Steve Lambert and Stephen Duncombe on Artistic Activism

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Steve Lambert and Stephen Duncombe in North Carolina.

Steve Lambert and Stephen Duncombe of The Center For Artistic Activism help artists make political art work. For them artistic activism is more than just a descriptor for certain types of art. It’s more than a tactic. They see it as an “entire approach: a perspective, a practice, a philosophy.” They will be leading a new workshop in Creative Capital’s New York offices on May 23rd, where artists will learn how to use their creative practice to organize communities, speak truth to power, and make more engaging and impactful artworks. We talked to the pair about their work, their critical inspirations, and the artistic activism they see in the world.

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Spread The Word: Stephanie Bleyer on Engaging Communities Around Your Art Practice

Laura Poitras, a Creative Capital grantee, exemplifies social-justice oriented artistic engagement for Stephanie Bleyer.

Laura Poitras, a Creative Capital grantee, exemplifies social-justice-oriented artistic engagement for Stephanie Bleyer.

Community engagement brings politically invested artworks to life. An artist who knows how to successfully reach out to the communities around them and get them invested and involved in a project will see their creative capacity for change multiply.

Stephanie Bleyer is an expert in community engagement campaigns and founder of the firm Six Foot Chipmunk, where she helps artists across disciplines create strategic plans, raise funds, and reach and mobilize new audiences. On Thursday June 9th, 2016, she will lead the webinar Producing & Funding Your Community Engagement Campaign, an essential for artists projects involving social justice, education, public art, or community building. It will highlight effective practices for community outreach & engagement based on several action-oriented case studies and teach artists of all disciplines how to produce and fund effective engagement campaigns for artworks that hope to impact and better the world.

In preparation for her webinar, we asked Stephanie a few questions about how she entered the field of socially aware and active art making and which artists are moving people toward social change.

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How to Write a Compelling Letter of Interest

"Bower," Lynn Basa, 2012, University of Northern Iowa, Cedar Falls

“Bower,” Lynn Basa, 2012, University of Northern Iowa, Cedar Falls

Are you interested in winning public art commissions but find yourself overwhelmed by the application process? Many public art projects begin with an RFQ, or request for qualifications. Answering an RFQ with a compelling letter of interest is crucial to advancing past the initial stages of selection. Each letter you submit should be specific to each project. The following frame for writing an effective letter of interest is drawn from Lynn Basa’s Creative Capital webinar, Demystifying Public Art. Register for the next session, happening December 17, 7:00-8:30pm EST.

First Paragraph:
Specifically address your interest in the project. Refer to the RFQ, but be careful not to just reword what it says. Your letter of interest should show that you understand what the agency or selection committee is looking for, that you feel an affinity for it and that you took the time to do some research. Continue reading

Building and Sustaining Professional Relationships: Tips from Sharon Louden

 

Sharon Louden recording an interview with Bad At Sports

Sharon recording an interview for Bad At Sports

Sharon Louden is a remarkable individual; she is a successful artist, editor, teacher, consultant and leader in Creative Capital’s Professional Development Program. Sharon delivers invaluable guidance on communicating with art world figures in the four-part webinar, How to Approach and Engage with the Gatekeepers of the Art World. Sharon’s transparent and earnest approach to sustaining professional connections is drawn from her own experiences and her decades of experience working with other artists. Below you’ll find some tips adapted from Sharon’s course that we and past webinar participants have found most useful. Continue reading

The Repellent Fence Story, as told by Postcommodity

Postcommodity, a collective of artists scattered around New Mexico and Arizona, will install two miles of scare-eye balloons at the U.S.-Mexico border in Arizona on October 9.

Postcommodity, a collective of artists scattered around New Mexico and Arizona, will install two miles of scare-eye balloons at the U.S.-Mexico border in Arizona on October 9.

Next week, the indigenous artist collective Postcommodity (2012 Visual Arts) will present their Creative Capital-supported project, Repellent Fence, the largest bi-national land art installation ever exhibited on the U.S./Mexican border. The fence, which will be installed through a community action from October 9-12 near Douglas, Arizona and Agua Prieta, Mexico, is comprised of 28 tethered “scare eye” balloons, ten feet in diameter, floating 75 feet above the desert landscape to create a temporary two-mile-long sculpture that intersects the U.S./Mexico border.

The geographic location chosen for Repellent Fence is the center point of the largest and most densely fortified militarized zone of the Western Hemisphere. This border region and its omnipresent military and surveillance systems artificially divide people, cultures, languages and communities from themselves and the land, disrupting interdependent human, cultural and environmental relationships that have existed for thousands of years. The monumental Repellent Fence installation is part of a larger public engagement campaign that includes public programming, performances and the first cross-border art walk in Douglas and Agua Prieta. In this post, the artists of Postcommodity—Raven Chacon, Cristóbal Martínez and Kade L. Twist—share the back-story behind this ambitious and timely project, nearly eight years in the making.
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