Daniel Temkin – Glitchometry Triangles #1, on display at NADA Art Fair with Transfer Gallery
So, let’s say you have established your blog name, and you’ve honed in on what type of art you’re going to write about. What comes next? Maintaining an art blog has its rewards, but if it’s your own blog, it’s easy to feel like you’re on your own. Who is your audience? Is there a community of other arts bloggers that will share their processes and lessons learned? What’s the pay off?
As the Arts Writers application is open through May 18, I decided to focus on the world of arts blogging. As you saw in Part 1 of this series, I spoke to arts bloggers Daniel Temkin, Kate Albers, Sharon Butler and Gelare Khoshgozaran & Eunsong Kim about their individual sites. In Part 2, I asked them what they have learned in their experience of running their own blog, and if they had any valuable insight to writers just starting out.
Sharon Butler: Ten years ago, the art world and mainstream media were dismissive of blogs and bloggers. But I quickly realized that blogging tools could give unrepresented artists and unpublished writers a voice in the critical conversation. I also learned that posting frequently and writing compelling content were the best way to develop an audience.This past year, I decided that in order to keep publishing, I would have to make more focused and forward-looking financial choices. Rather than, say, seeking a Guggenheim, this time around I decided to apply for fiscal sponsorship through Fractured Atlas and start a fundraising campaign.
Once my sponsorship application was approved, I designed some Two Coats of Paint tote bags and launched the campaign. Over 200 readers stepped up, premier contributors got their tote bags, and I met my goal. Now I’m getting some IT professionals to overhaul the code, archive over 1,300 posts, and migrate away from the free Blogger platform that I have used since the beginning.