Abstract painter and Professional Development Program alumna Laine Nixon recently applied for and won her first major arts grant: the John Ringling Towers Fund Individual Artist Award. When she talks about her recent win, Laine stresses the lessons she learned through Creative Capital’s “Grantwriting for Artists” webinar and was kind enough to share the top tips she walked away with that helped push her application over the top.
To experience Tracie Holder’s highly requested webinar for yourself, join Creative Capital on January 18th for “Grantwriting for Artists.“
The dangerous power of negative marketing, clockwise from top left: Detroit = miserable (photo by Rebecca Cook for Reuters); Occupy Wall Street = directionless (photo by Odell Payne); “A Fire In My Belly” video = sacrilegious; and prospective travelers = potential terrorists (photo by Craig Walker for AP).
As the saying goes, “everyone is trying to sell you something,” and in today’s hyper-connected digital world it couldn’t be more true. Whether it’s algorithmically personalized ads across social media, spam emails or product placement in popular music videos, we are constantly bombarded with branded marketing that is subtly attempting to influence the way we think about our selves, our desires and the people in our lives.
Given all of this, why should artists want to participate?
On Thursday January 12, join Creative Capital artist leader and marketing expert Brian Tate for Seven Elements of Strategic Marketing,where he will detail how and why artists can and should understand marketing their work in a way that’s strategic and authentic.
According to Brian Tate, there are three main reasons why strategic marketing is essential for artists (now more than ever.)
This is an excerpt from our Internet for Artists (IFA) Handbook. The IFA handbook is a collaborative online resource given to participants of Creative Capital’s Internet for Artists workshops. On January 23, from 7:00-8:30pm ET, join artist leader Sue Schaffner for our Website, Blog, & Email Essentials webinar where you will learn the full scope of best practices for managing your internet presence as an artist.
Some basic strategies for effective email communications
With the help of email, sending out communications about your projects couldn’t be any easier. Now commonplace and long accepted as a norm within the arts community, email is fast, easy, and cost-effective, but it’s not without its challenges. Getting your reader to open your message and read it is more difficult than you may imagine. Some strategies include:
Every few weeks we post tips straight from the Professional Development Program’s Artist’s Tools Handbook, a 200+ page resource we give to Core Workshop attendees, written by PDP Core Leaders Jackie Battenfield and Aaron Landsman. The book covers everything from writing to budgeting, websites to fundraising, elevator pitches to work samples. Similarly, each post is packed with practical ideas to make your life run more smoothly, leaving you even more time for your creative practice. Learn more about all of our PDP workshops and webinars here.
For more strategies on how to build a promotional campaign that expresses the quality and character of your work, be sure to attend our November 7th workshop, Promoting Your Work with Jackie Battenfield.
Excerpt from Stacey Kirby’s “The Declaration Project”
What would you do with $200,000?
That’s the question facing performance installation artist Stacey Kirby who recently won the $200,000 grand prize at ArtPrize Eight for her interactive performance piece, “The Bureau of Personal Belonging.”
Visitors to The Bureau engage with Kirby and other performers in the designated areas of the Bureau of Personal Belonging: the Department of Declarations, the Civil Validation Department and the Board of Elections and the Facility Permit Office. Each is occupied by a performer in the role of a government official and evokes an office setting tailored to represent the governmental process it critically examines – from issuing bathroom permits (in direct response to the infamous House Bill 2 passed in Stacey’s home state of North Carolina) to determining the validity of individual lives and experiences. The work culminates with participants’ handwritten responses being processed and mailed to public officials. President Barack Obama, North Carolina Governor Pat McCrory, various North Carolina Legislators and Michigan Governor Rick Snyder are among recipients of Kirby’s work.
You can visit The Bureau remotely through the video of her work below:
It’s easy to treat massive wins like this as though they happened overnight and miss the hard work and learned lessons that make them possible. To this end, Stacey Kirby was kind enough to share 4 lessons she learned that helped pave her path to the ArtPrize grand prize.
Documentation of On the Impossibility of Freedom in a Country Founded on Genocide and Slavery, a performance by Dread Scott, 2014. Produced by More Art. Photography by Mark Von Holden Photography (c) Dread Scott
An effective marketing strategy keeps one truth at its heart – it’s all about relationships.
The goal of marketing your work is not to suddenly act like a used car salesman, but instead to facilitate the conversation between your work and your audience.
On October 13th, artist Dread Scot will be leading our Creating a Marketing Strategy webinar. Pulling from his long and storied career, (He once had former President George H. W Bush call his work ‘disgraceful’), Dread Scott will be sharing actionable tools and tactics for artists to create a marketing strategy that allows them to leverage their work into a greater conversation. Register Here Continue reading →
A well curated artist blog can supplement your website, increase your audience’s understanding of your artistic practice and raise your online profile. But sometimes, just the idea of starting a blog can seem intimidating. How often has the question, “But what do I blog about” crossed your mind?
On Friday, September 16 at 7pm EST artist Sue Schaffer will be offering in-depth guidance on how to optimize your web presence through her Website, Blog and Email Essentials webinar, an overview of best practices for your website, blog, and email marketing and communications.
In our “Artist to Artist” series, we invite two Creative Capital artists whose art practices rhyme in some illuminating ways. Recently, we got the eteam (2009 Emerging Fields) duo and Matthew Coolidge from Center for Land Use Interpretation (2009 Emerging Fields) in our offices to talk about the anthropocene, what they’re working on lately, and of course, the implications of a pile of rocks. You can read the full transcript below or listen to the podcast above.Continue reading →
Catherine Gund: So, I’m Catherine Gund. I just made a movie called Born To Fly: Elizabeth Streb vs. Gravity, which premieres at Film Forum in New York on September 10. I’m here with the one and only Elizabeth Streb, and the two of us are going to have a conversation about what it was like to make the movie, why we did it, what we think it achieved—or didn’t achieve—and what people might get out of it. But I think we should just start with what maybe you thought, at the very beginning, about the idea of making a movie, having a movie made. What did you imagine it might be? Because I know, no matter what your answer is, it was not what it ended up being.
Elizabeth Streb: Well, for one, I was extremely excited and inspired because I know that you were around STREB and SLAM [Streb’s school and creative center], both with your children and yourself for years and years and years, so it wasn’t someone coming in that I didn’t know from the outside. I felt that you would have the worm’s eye view, the eagle’s eye view, the human eye view straight on, from the bottom up, from the top down. And I completely trusted that however you saw the story of STREB leading up to the London Olympics [where Streb staged public performances on London landmarks], I completely trusted. And I don’t think I, in my mind, fabricated what it would be like, at all. Continue reading →
Joshua Kohl: We thought we could talk about a whole bunch of things because we have a lot in common, and a lot of differences in our work.
Amy O’Neal: And we’ve known each other in the Seattle community for at least ten years, or more?
Joshua: Probably more.
Amy: And have been each other’s work in various ways.
Haruko Nishimura: Yeah. And we do both music and dance and different media. Maybe we could talk about process or collaboration? Amy, I know you have five projects right now, but, generally, how do you start the process from you, and how do you spread or hand over or share to another collaborator in your team or in your project?
Amy: So, this next project I’m doing is called Opposing Forces and I’m working with a cast of B-boy break dancers from Seattle. And I’m working with DJ WD40 to make original music. It’s going to premiere at On the Boards in October. Continue reading →