Kickstarter School: Learning to Connect

Kickstarter: "Bring Creative Projects to Life"On Monday, October 20th at 7pm EST, Kickstarter Art Program Director Stephanie Pereira presents her “Kickstarter School” webinar, an invaluable primer on how to bring a Kickstarter project to life. Deep dive into a case study of a successful project and learn how to structure a campaign, what kinds of rewards work best, how to spread the word, and other helpful tips. Below, Stephanie shares a few of her notes on what makes a strong Kickstarter campaign, as well as examples of some successfully funded projects.

Kickstarter can be a powerful tool for artists and arts organizations. If used well, your Kickstarter project is not only an opportunity to raise money for an important project, but also a way to introduce a project to a new audience. Continue reading

Reaching Constituencies: Brainstorming a Targeted Marketing Strategy

Artists in Conversation

Marketing yourself and your artistic work can seem like a daunting task, but it doesn’t have to be. In fact, marketing may be closer to your creative process than you think. 

The following exercise, developed by Ruby Lerner, Creative Capital President and Executive Director, is a step-by-step method for using brainstorming (and other people!) to help define and expand your audience. 

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Putting Your Best Face Forward: Smartphone Photos for Your Artist Website

Sue SchaffnerOn Monday, October 6th at 7pm EST, artist Sue Schaffner presents her “Web, Blog & Email Essentials” webinar, an overview of best practices for your website, blog, and email marketing and communications. Below, Sue offers some tips on how to create a professional-level bio photo with your smartphone, a big step in creating a great first impression online.

Being an artist doesn’t mean taking your personality out of your work. People love to know about your process. How did you do that? Why did you do that? What’s it like to be you? Without answers to some of those basic questions, it’s difficult to become connected to your work. Continue reading

The Making of “Window” by Kerry Skarbakka

Shot 17_Window © 2009

Kerry Skarbakka, “Window,” 2009

As we gear up for Creative Capital’s presentation at the 2014 IdeaFestival in Louisville, we asked one of the presenting artists, Kerry Skarbakka (2005 Visual Arts), to contribute to our blog. He responded with “The Making of Window,” a rare, behind-the-scenes look at how he created the photograph (shown above) of the artist jumping through a window.

In his ongoing series, The Struggle to Right Oneself, Skarbakka photographs himself in extreme situations, and his works explore the physical and psychological effects of the environment on the body. Skarbakka wrote to us, “In 2009, during the height of the recession, I wanted to make an image that reflected the effects of the housing crisis. Because of the sheer difficulty of making this particular shot, Window has always been one of my favorite images.” Continue reading

Louisville Bound: Creative Capital Presents at IdeaFestival and Celebrates 15 Years with 21c Museum Hotel

Left: Sam Van Aken, Blind Spots, 2014. Silver nitrate photograph. Right: Julia Christensen, Burnouts, 2014. Videos, plastic with mirrors, glass lenses, smartphones.

Left: Sam Van Aken, Blind Spots, 2014. Silver nitrate photograph.
Right: Julia Christensen, Burnouts, 2014. Videos, plastic with mirrors, glass lenses, smartphones.

On October 2, Creative Capital Artists Juan William Chávez, Julia Christensen, Robert Karimi and Kerry Skarbakka present with Ruby Lerner at IdeaFestival, a celebration for the intellectually curious that takes place each fall in Louisville, KY. This is the fifth year that Creative Capital has presented a session entitled “Art on the Edge” to introduce the diverse audiences at this international convening to the work of four remarkable artistic innovators. Sam Van Aken, also a Creative Capital awardee, will present a separate session, “Disruptive Thinking and a Hole in the Sky,” on October 3. Both presentations take place at 10:30am EST. You can read profiles of all the artists on the IdeaFestival website and follow the presentations live on Twitter (#IF14).

In conjunction with IdeaFestival, 21c Museum Hotel is presenting 21c Celebrates Creative Capital: A 15th Anniversary Exhibition, featuring the work of 18 Creative Capital awardees including Peggy Ahwesh, Nick Cave, Chris Doyle, Simone Leigh, Eve Sussman, and the five artists presenting in this year’s IdeaFestival. The exhibition, which opens on September 30 and runs through March 2015, includes an installation of Julia Christensen’s Burnouts project, a series of projectors made out of recycled iPhones.  Continue reading

Update from Miami: Authentic Branding & Internet for Artists Workshop

Artist Participants in the Miami Authentic Branding & Internet for Artists workshops.

Artist Participants in the Miami Authentic Branding & Internet for Artists workshops.

On a recent weekend in Miami, 13 artists had the chance to experience one of the Professional Development Program‘s (PDP) newest two-day workshop combinations: Authentic Branding and Internet for Artists, hosted by the incredibly supportive Miami Dade County Department of Cultural Affairs. Creative Capital’s Krista Fabian DeCastro joined the group in Miami and let us in on the weekend’s events:

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Snapshot: Iowa Arts Council Presents Core Weekend Workshop

Artists at Work

Artists Robert Ford, Lauren Alleyne, Ian Miller and Tomiko Jones engage in a writing activity during the Iowa Core Weekend Workshop.

Last month, our Professional Development Program (PDP) worked with its newest partner, the Iowa Arts Council, to host our Core Weekend Workshop in Des Moines. The event involved 14 artists, including the Arts Council’s 2014 Fellows. The workshop, our first in Iowa, took place August 8-10 and was an intensive experience ranging from strategic planning, to communication, to fundraising, to marketing and promotion. With the addition of Iowa – and Alaska in May – PDP has now presented workshops in 37 states!

Participating artist Tomiko Jones told us, “This weekend has been absolutely invigorating, encouraging and inspiring. Beyond all the smart and logistical planning tools introduced, a real community grew out of our time together.” Another participant simply mused, “I am rethinking everything that I thought was possible with my career in the arts.”

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Artists Raising Kids: Thoughts On How to Have it All

Andrew Simonet & Family

Choreographer Andrew Simonet, his wife Elizabeth, and their sons Nico Wolf & Jesse Tiger. (Photo courtesy of Andrew Simonet)

On September 29th, choreographer (and parent) Andrew Simonet will present “Artists Raising Kids,” a webinar dedicated to helping current and future parents navigate this exciting journey. 

This summer, Creative Capital conducted a survey entitled “Artists-As-Parents” to find out more about how working artists sustain their practice while also being busy parents (or prepare themselves to do so as parents-to-be). We received nearly 600 responses, giving us a good idea of the profile of artist-parents in our network, the challenges they face, and the strategies they use to maximize their time and productivity. Some responses that stood out:

“I was repeatedly told by curators and other artists as I raised my kids that ‘we don’t have time for people who aren’t serious’ and ‘well, obviously you chose a family over a career’… Artists like to think of themselves as politically sensitive and aware. In reality, when it comes to age, kids, or class they reveal significant prejudices.” (Anonymous)

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