Lessons in Sustainability: Five Questions for Sharon Louden

Sharon teaching at Chautauqua

Sharon Louden teaches at the Chautauqua Institution.

This winter, artist Sharon Louden hosts her first four-part webinar series: How to Approach, Engage & Communicate with Galleries, Museums & the People You Want to Know. This series is now sold out, but stay tuned for information about more webinars with Sharon in the spring and fall! Interested in hearing about upcoming dates or joining the waitlist for this series? Email us!

Sharon is also the editor of the 2013 compilation, Living and Sustaining a Creative Life: Essays by 40 Working Artists, which offers realistic insight into how artists juggle their creative lives with the everyday needs of making a living. 

We had the opportunity to ask Sharon five questions about how she manages to sustain her own practice, and what she’s learned along the way.  Continue reading

The Art of Conversation: Five Questions for Moira Brennan

mbtcg

Moira Brennan leads a session at the Theatre Communications Group National Conference in 2010.

Moira Brennan is an arts writer and Program Director of the MAP Fund. On Monday, January 19, she will host a live, online discussion with cultural producer and performance curator Caleb Hammons. This webinar is the first performing arts edition of our Conversations Inside series. To be a part of the conversation, register here.

We had a chance to ask Moira some questions about her upcoming webinar series, in addition to a few things we just wanted her opinion on:
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A Page From Our Handbook: Best Practices for Your Artist Website

Internet for Artists Workshop

Artist Leader Brad Stephenson giving website advice to a participant at an Internet for Artists Workshop in New York City.

The following post comes from the Professional Development Program’s (PDP) Artist’s Tools and Internet For Artists handbooks, which are used in our workshops. If this piece leaves you wanting more, you’re in luck! On Monday December 15, PDP leader and artist Sue Schaffner hosts a webinar on Web, Blog & Email Essentials. For more information on Creative Capital’s workshops and webinars, see our online calendar.

Websites allow you to exponentially broaden visibility for you and your work. Your artist website can help create a conversation around what you do, and allow you to control the way your work is received and appropriated. Continue reading

Authentic Branding: An Exercise in Landing Your Brand

Authentic Branding

Participants in a recent PDP workshop in Miami, led by Maxine Lapiduss.

According to PDP leader, strategist and entertainment industry veteran Maxine Lapiduss, “If you have the intention of making a living from doing what you love, it is crucial that you ‘Land Your Brand’ and clearly communicate what makes you unique, special and different.” On Wednesday, February 4th at Creative Capital in NYC, Maxine will lead a workshop on Authentic Branding. In this session, you’ll learn to use your unique story, essence, and experience to sculpt your message and presentation, making it easier for your audience, or gallery owners, or patrons to find you. Click here to register for the workshop!

Below is an exercise drawn from Maxine’s latest endeavor, Worship The Brand, an online community that supports and encourages artists (and crafters!) to showcase brand-inspired art, offering cash prizes as well as a wealth of tips and resources for all artists.
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Tips & Tools for Artists: What Are Award Panelists Looking For?

VIDEO: More application tips from Ruby Lerner

Here at Creative Capital, our staff and consultants from across the country are preparing to enter the panel stage of our award application process for the visual artists and filmmakers who submitted Letters of Inquiry in February. (Yes, it really does take us nearly a year to select our Awardees!) As they convene, what will our panelists be looking for in an application? What are some common mistakes they see? Keep reading to get the answers from four former panelists: Erin Cosgrove, Los Angeles-based artist and 2008 Film/Video Awardee; Annie Han, Seattle-based artist, 2005 Visual Arts Awardee and Creative Capital Board Member; David Filipi, Curator & Director of Film/Video at Wexner Center for the Arts in Columbus, OH; and Irene Hofmann, Phillips Director and Chief Curator at SITE Santa Fe.

Maura Guyote: What qualities are you looking for when you read an application for the first time? What kinds of writing or ideas jump out at you while you’re reviewing an application?

Irene Hofmann: Clarity and directness stand out in applications. A concise summary of your project described up front sets up the entire application with strength. Think of it as your “elevator pitch” right in the first lines of your application. Use those first sentences to grab your reader. Continue reading

Kickstarter School: Learning to Connect

Kickstarter: "Bring Creative Projects to Life"On Monday, February 2nd at 7pm EST, Kickstarter Director of Community Education Stephanie Pereira presents her “Kickstarter School” webinar, an invaluable primer on how to bring a Kickstarter project to life. Stephanie will take a look at some successful projects from across the site and explore what kind of rewards work best, how to spread the word about your project, and other helpful tips. Below, Stephanie shares a few of her notes on what makes a strong Kickstarter project, as well as examples of some successfully funded projects.

Kickstarter can be a powerful tool for artists and arts organizations. If used well, your Kickstarter project is not only an opportunity to raise money for an important project, but also a way to introduce a project to a new audience. Continue reading

Reaching Constituencies: Brainstorming a Targeted Marketing Strategy

Artists in Conversation

Marketing yourself and your artistic work can seem like a daunting task, but it doesn’t have to be. In fact, marketing may be closer to your creative process than you think. 

The following exercise, developed by Ruby Lerner, Creative Capital President and Executive Director, is a step-by-step method for using brainstorming (and other people!) to help define and expand your audience. 

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Putting Your Best Face Forward: Smartphone Photos for Your Artist Website

Sue SchaffnerOn Monday, December 15th at 7pm EST, artist Sue Schaffner presents her “Web, Blog & Email Essentials” webinar, an overview of best practices for your website, blog, and email marketing and communications. Below, Sue offers some tips on how to create a professional-level bio photo with your smartphone, a big step in creating a great first impression online.

Being an artist doesn’t mean taking your personality out of your work. People love to know about your process. How did you do that? Why did you do that? What’s it like to be you? Without answers to some of those basic questions, it’s difficult to become connected to your work. Continue reading

Artists Raising Kids: Thoughts On How to Have it All

Andrew Simonet & Family

Choreographer Andrew Simonet, his wife Elizabeth, and their sons Nico Wolf & Jesse Tiger. (Photo courtesy of Andrew Simonet)

On September 29th, choreographer (and parent) Andrew Simonet will present “Artists Raising Kids,” a webinar dedicated to helping current and future parents navigate this exciting journey. 

This summer, Creative Capital conducted a survey entitled “Artists-As-Parents” to find out more about how working artists sustain their practice while also being busy parents (or prepare themselves to do so as parents-to-be). We received nearly 600 responses, giving us a good idea of the profile of artist-parents in our network, the challenges they face, and the strategies they use to maximize their time and productivity. Some responses that stood out:

“I was repeatedly told by curators and other artists as I raised my kids that ‘we don’t have time for people who aren’t serious’ and ‘well, obviously you chose a family over a career’… Artists like to think of themselves as politically sensitive and aware. In reality, when it comes to age, kids, or class they reveal significant prejudices.” (Anonymous)

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Social Media: Small Tips for Big Impact

Eve Mosher, HighWaterLine

Eve Mosher at work on her “HighWaterLine” project in New York City. To raise awareness about climate change, Mosher painted chalk lines showing where sea levels are predicted to rise to in neighborhoods throughout New York.

 

 

 

 

 

 

 

 

 

On Monday, December 8th at 7:00 pm EST, Eve Mosher will present her Creative Capital webinar Social Media—How to Be Everywhere All the Time.

Many people have mixed feelings about social media, but the bottom line is that it can be a useful tool for artists. Like any other tool we use to share, show or promote our work, social media has the ability to connect more people to the work we are creating as well as to provide greater support for our work. I myself reluctantly came to social media about 7 or 8 years ago. I quickly learned that it was, in fact, a pretty interesting and amazing tool, and since then I’ve learned a few things from trial and error and I’ve learned from others as I share my experience through Professional Development workshops and webinars. Here are a few tips for thinking about social media:

Do’s:

Be yourself. Let your personality come through in your posts, images and comments. Our culture has changed and the lines between professional and personal are blurred. People want to know more about the person behind the creative work produced. Let your life seep in. Continue reading