Rule Your Universe: Dread Scott on Marketing Your Work

Dread Scott's "Burning the US Constitution."

Dread Scott’s “Burning the US Constitution.”

We all know that an artist’s work doesn’t end with her time at the studio. Artists are their own creators, and also their own cheerleaders. It is their passion for their art making that can get other people—be it viewers, curators, critics, or collectors—involved and interested in their practice.

Artist Dread Scott knows this better than most. The revolutionary potential of his own work—including installations, performances, and paintings—feeds off of the attention and participation of his community. On January 19th, he leads Creating a Marketing Strategy, our upcoming webinar that covers all aspects of marketing your work, including defining your goals, developing effective communication tactics, and building your support community. We asked Dread what artists need to know about MailChimp and how we can be rulers of our own universe. RSVP today!

Continue reading

Tips and Tools: Advice from a First-Time Grant Winner

Laine Blog Header

“Assent” by Laine Nixon, Courtesy of Laine Nixon

Abstract painter and Professional Development Program alumna Laine Nixon recently applied for and won her first major arts grant: the John Ringling Towers Fund Individual Artist Award. When she talks about her recent win, Laine stresses the lessons she learned through Creative Capital’s “Grantwriting for Artists” webinar and was kind enough to share the top tips she walked away with that helped push her application over the top.

To experience Tracie Holder’s highly requested webinar for yourself, join Creative Capital on January 18th for “Grantwriting for Artists.

Continue reading

Telling Our Stories on Our Terms — The Power of Strategic Marketing

The dangerous power of negative marketing, clockwise from top left: Detroit = miserable (photo by Rebecca Cook for Reuters); Occupy Wall Street = directionless (photo by Odell Payne); “A Fire In My Belly” video = sacrilegious; and prospective travelers = potential terrorists (photo by Craig Walker for AP).

The dangerous power of negative marketing, clockwise from top left: Detroit = miserable (photo by Rebecca Cook for Reuters); Occupy Wall Street = directionless (photo by Odell Payne); “A Fire In My Belly” video = sacrilegious; and prospective travelers = potential terrorists (photo by Craig Walker for AP).

As the saying goes, “everyone is trying to sell you something,” and in today’s hyper-connected digital world it couldn’t be more true. Whether it’s algorithmically personalized ads across social media, spam emails or product placement in popular music videos, we are constantly bombarded with branded marketing that is subtly attempting to influence the way we think about our selves, our desires and the people  in our lives.

Given all of this, why should artists want to participate?

On Thursday January 12, join Creative Capital artist leader and marketing expert Brian Tate for Seven Elements of Strategic Marketing, where he will detail how and why artists can and should understand marketing their work in a way that’s strategic and authentic.

According to Brian Tate, there are three main reasons why strategic marketing is essential for artists (now more than ever.)

Continue reading

2017 Resolution? Make More Art: Upcoming Grant and Residency Opportunities

imaggee

Artist-in-residence Jessica Auer at Bare Loon Lake. Chilkoot Trail Artist Residency 2014. Courtesy of Yukon Arts Centre

Start the new year off on an artistic high note by taking time to prioritize your creative practice. We’ve gathered here residency, grant and award opportunities created to give you the time, space and money you need to make more art in 2017.

Continue reading

5 Quick Tips to Achieve Wikipedia Recognition

researchers-reveal-the-worlds-most-controversial-wikipedia-articles

So, you have your artist statement, your website, and you’ve signed up for every social media platform under the sun; but if you see Wikipedia as the final frontier in gaining online recognition for your career, you’re not alone.  In conversations with the artists Creative Capital supports, I have heard from a lot of people who have tried in vain to publish a Wikipedia article. And though the online-based encyclopedia is not without its own complications, it is undoubtedly a way to gain credibility.

In the past few months, I have endeavored to help Creative Capital artists write and publish Wikipedia articles. It’s been a learning process for me and them, and I am by no means an expert on Wikipedia. However, I’ve put together a few quick tips to help you get started!

Continue reading

What Does Your Time Cost?: Real World Budgeting for Artists

_mg_7336_sm_magic

All artists should have a numerical value that represents the cost of their time that they use as a benchmark to assess how much they should be paid and as a clear signal for when they are selling themselves short. Remember – you are a skilled professional who deserves to be paid well for your work.

On Thursday December 15, choreographer Andrew Simonet will be leading “Real World Budgeting,” a comprehensive, artist-led webinar that focuses on the practical skills and knowledge artists need to change their relationship with their finances.

First on the agenda – knowing how much your time is worth.

Continue reading

Time to Create: Upcoming Grant and Residency Opportunities

anima-studio-nick-verstand-2-1440x810

ANIMA by Studio Nick Verstand. Photo by Nick Verstand. Courtesy of SXSW.com.

Uninterrupted time for art making is precious and too often elusive. A residency can reinvigorate an idling practice or provide essential time to finish a big project. The list below has something for artists of all disciplines with opportunities in international metropolises and remote villages.

Continue reading

Internet for Artists: Best Practices for Effective Emails

girlrayp1020626

This is an excerpt from our Internet for Artists (IFA) Handbook. The IFA handbook is a collaborative online resource given to participants of Creative Capital’s Internet for Artists workshops. On January 23, from 7:00-8:30pm ET, join artist leader Sue Schaffner for our Website, Blog, & Email Essentials webinar where you will learn the full scope of best practices for managing your internet presence as an artist.

Some basic strategies for effective email communications

With the help of email, sending out communications about your projects couldn’t be any easier. Now commonplace and long accepted as a norm within the arts community, email is fast, easy, and cost-effective, but it’s not without its challenges. Getting your reader to open your message and read it is more difficult than you may imagine. Some strategies include:

Continue reading

Community Engagement Projects: Breaking Down the Target Audience

14900601_10154370867978889_4970404859945620943_n

Amara Tabor Smith and Ellen Sebastien Chang perform “House/Full,” Photo by: Robbie Sweeny

If changing the world were easy, everyone would be doing it.
The goal of a community engagement campaign is to activate an audience to take action and make change happen — even when its not easy.

On November 10th, join Stephanie Bleyer for Producing and Funding Your Community Engagement Campaign, a 90-minute webinar dedicated to giving you all the tools you need to steer a successful and socially impactful community engagement project.

While it seems as though a social change campaign should have as broad an appeal as possible, it can often be more effective to be strategic about the audience that you are targeting. As Stephanie Bleyer stresses, unless you’re DisneyWorld or Taylor Swift, your message isn’t actually for “everyone.”

Defining your target audience is a critical step to take before attempting to fundraise or promote a project. In narrowing down your target audience it can be helpful to ask yourself the following questions:

Continue reading

A Page From Our Handbook: Developing a Promotional Strategy

pdp-handbook

Every few weeks we post tips straight from the Professional Development Program’s Artist’s Tools Handbook, a 200+ page resource we give to Core Workshop attendees, written by PDP Core Leaders Jackie Battenfield and Aaron Landsman. The book covers everything from writing to budgeting, websites to fundraising, elevator pitches to work samples. Similarly, each post is packed with practical ideas to make your life run more smoothly, leaving you even more time for your creative practice. Learn more about all of our PDP workshops and webinars here.

 For more strategies on how to build a promotional campaign that expresses the quality and character of your work, be sure to attend our November 7th workshop, Promoting Your Work with Jackie Battenfield.

Continue reading