Avoid “Artspeak”: Kirby Tepper On Talking Straight

Screen Shot 2016-04-28 at 10.45.06 AM

Kirby Tepper leading a workshop for Creative Capital’s Professional Development Program.

Kirby Tepper is a man of many talents: actor and educator are just a few of the hats he wears beyond the confines of his day job as a licensed psychotherapist. The same interpersonal expertise that makes him valuable to the clients in his practice also serves to empower his artist peers. Though he particularly enjoys working with artists, Kirby has helped people from many backgrounds, including doctors, writers and lawyers, find a more confident, direct communications style. On February 27, Kirby will be giving a webinar on Effective Negotiation For Artists, where participants will learn how to ask for what they deserve with confidence. We asked him about his theatrical inspirations and the do’s and don’ts of artist communication. 

Continue reading

A Page from Our Handbook: Designing and Building Your Artist Site

In Detroit, Rola Nashef and Donavan Glover receiving their Creative Capital Artist's Tools Handbook

In Detroit, Rola Nashef and Donavan Glover receiving their Creative Capital Artist’s Tools Handbook. Photo Credit: Sarah Nesbitt, ArtServe Michigan. 

The following post comes from the Professional Development Program’s (PDP) Artist’s Tools and Internet For Artists handbooks, which are used in our workshops. If this piece leaves you wanting more, you’re in luck! On Monday February 13, PDP leader and artist Sue Schaffner will host a webinar on Web, Blog & Email Essentials. For more information on Creative Capital’s workshops and webinars, see our online calendar.

The first impression of your site is the most important. It should spark the viewer’s interest, either through an evocative image, media or through clearly presented information about you and your work. For some artists this can be simply a name, email link and a photo; for others it’s a menu of links to bios, catalog, media and an archive.

Start by looking at sites you love and see what strategies you can adopt. Here are a few ideas to get you thinking:

Continue reading

Organizing Tax Returns? Top Tips for Artists!

Tax time isn’t fun for most people, but it’s especially hard on artists who have a diverse range of income from freelance jobs, gigs, commissions and part time jobs. That’s why every tax season, our Professional Development Program offers a workshop to help artists with their returns. On February 22nd, Creative Capital will host a workshop with Sandra Karas, an attorney specializing in taxes and financial planning (sign up here).

To get an idea of what she would be discussing, Sandra was kind enough to take some time out of her seasonably packed schedule to answer some questions!

Alex Teplitzky: Preparing taxes is especially difficult for artists. Can you give us 3 quick tips artists need to know before preparing their returns?

Sandra Karas: Organize! Organize! Organize! Those are the best 3 tips for any artistic professional, especially those who are self-employed or are independent contractors. If you don’t organize your records, who will? And if you don’t, you’ll lose valuable deductions on your individual and business tax returns.

Keep careful records of your expenditures and the receipts that prove that you spent the money. Conduct yourself as a consummate business professional, so that your website, promotional efforts, business bank account and other indications of your standing in the community are unimpeachable.

Continue reading

The Power to Create: Upcoming Residency and Grant Opportunities

download

Views from Clermont, NY. Image courtesy of residency108.org

It’s never been more important for artists to use their voices and speak truth to power. We’ve gathered here residency, grant and award opportunities created to provide artists the time, space and money required to make the art the world needs.

Continue reading

Lessons in Sustainability: Five Questions for Sharon Louden

Sharon teaching at Chautauqua

Sharon Louden teaches at the Chautauqua Institution.

Sharon Louden needs no introduction. A successful artist, editor, author and advocate for artists, Sharon’s transparent and earnest approach to sustaining professional connections has made her four-part webinar, How to Approach and Engage with the Gatekeepers of the Art World, one of Creative Capital Professional Development Program’s most sought-out offerings. Back by popular demand, Sharon will be leading her series starting January 31st.

We were lucky enough to sit down with Sharon Louden and ask her five questions about how she manages to sustain her own practice, and what she’s learned along the way. If you want to learn more about how to communicate and build relationships with art world professionals, don’t forget to register for Sharon’s webinar.

Continue reading

Financial Literacy: A Cheat Sheet for Artists

unnamed

Amy Smith and dancers from Headlong Dance Company performed at the 2015 Creative Capital Benefit.

It’s a well-worn cliche, but it’s true: “Knowledge is power,” and nowhere is this more apparent than in our financial lives. Because being deeply invested in money management often feels uncreative, many artists get comfortable with keeping their understanding of their financial health and future as vague as possible, a kind of “if I don’t see it, it doesn’t exist” approach.

On January 25th, performing artist turned finance guru Amy Smith will be empowering artists to raise their level of financial awareness and literacy — regardless of their prior experience. It’s an excellent opportunity for artists to gain critical understanding ahead of tax season, a great primer for our Tax Preparation for Artists workshop coming up in February, and a unique chance for artists to set themselves on the right financial track going into 2017. Below is a sneak peek of many of the great insights Amy will be sharing during the workshop. For more detailed information, be sure to join us at the Creative Capital office on Wednesday January 25th, for “Financial Literacy for Artists.

Continue reading

Rule Your Universe: Dread Scott on Marketing Your Work

Dread Scott's "Burning the US Constitution."

Dread Scott’s “Burning the US Constitution.”

We all know that an artist’s work doesn’t end with her time at the studio. Artists are their own creators, and also their own cheerleaders. It is their passion for their art making that can get other people—be it viewers, curators, critics, or collectors—involved and interested in their practice.

Artist Dread Scott knows this better than most. The revolutionary potential of his own work—including installations, performances, and paintings—feeds off of the attention and participation of his community. On January 19th, he leads Creating a Marketing Strategy, our upcoming webinar that covers all aspects of marketing your work, including defining your goals, developing effective communication tactics, and building your support community. We asked Dread what artists need to know about MailChimp and how we can be rulers of our own universe. RSVP today!

Continue reading

Tips and Tools: Advice from a First-Time Grant Winner

Laine Blog Header

“Assent” by Laine Nixon, Courtesy of Laine Nixon

Abstract painter and Professional Development Program alumna Laine Nixon recently applied for and won her first major arts grant: the John Ringling Towers Fund Individual Artist Award. When she talks about her recent win, Laine stresses the lessons she learned through Creative Capital’s “Grantwriting for Artists” webinar and was kind enough to share the top tips she walked away with that helped push her application over the top.

To experience Tracie Holder’s highly requested webinar for yourself, join Creative Capital on January 18th for “Grantwriting for Artists.

Continue reading

Telling Our Stories on Our Terms — The Power of Strategic Marketing

The dangerous power of negative marketing, clockwise from top left: Detroit = miserable (photo by Rebecca Cook for Reuters); Occupy Wall Street = directionless (photo by Odell Payne); “A Fire In My Belly” video = sacrilegious; and prospective travelers = potential terrorists (photo by Craig Walker for AP).

The dangerous power of negative marketing, clockwise from top left: Detroit = miserable (photo by Rebecca Cook for Reuters); Occupy Wall Street = directionless (photo by Odell Payne); “A Fire In My Belly” video = sacrilegious; and prospective travelers = potential terrorists (photo by Craig Walker for AP).

As the saying goes, “everyone is trying to sell you something,” and in today’s hyper-connected digital world it couldn’t be more true. Whether it’s algorithmically personalized ads across social media, spam emails or product placement in popular music videos, we are constantly bombarded with branded marketing that is subtly attempting to influence the way we think about our selves, our desires and the people  in our lives.

Given all of this, why should artists want to participate?

On Thursday January 12, join Creative Capital artist leader and marketing expert Brian Tate for Seven Elements of Strategic Marketing, where he will detail how and why artists can and should understand marketing their work in a way that’s strategic and authentic.

According to Brian Tate, there are three main reasons why strategic marketing is essential for artists (now more than ever.)

Continue reading

2017 Resolution? Make More Art: Upcoming Grant and Residency Opportunities

imaggee

Artist-in-residence Jessica Auer at Bare Loon Lake. Chilkoot Trail Artist Residency 2014. Courtesy of Yukon Arts Centre

Start the new year off on an artistic high note by taking time to prioritize your creative practice. We’ve gathered here residency, grant and award opportunities created to give you the time, space and money you need to make more art in 2017.

Continue reading