In the first post in this series, I shared my tips for finding foundations and philanthropists to support your socially engaged art projects, and in second I offered suggestions for writing and submitting the proposal. This post will cover other ways to source funding for your project.
I’ve yet to meet an artist who is comfortable asking for money. If it makes your skin crawl, here’s an easy alternative: When you meet a potential donor, ask them to invite some friends over and host a gathering for you at their house or office. You can help them organize a salon discussing the issues in your project, you can show a screening of your film in progress or a preview of your next installation. At the event, you do not have to ask their friends for money. Be prepared to stand up and present your project and, more importantly, the issue you hope to affect. This is called a “friendraiser.” Collect cards and follow up with these new “friends” after the event is over.
If you’re on the festival circuit or you’re touring a show, take advantage of each city you’re visiting and find someone to host a gathering while you’re in town. I prioritize getting my clients into festivals in second-home communities like Palm Springs, Fire Island, Nantucket, Martha’s Vineyard, the Hamptons and the Berkshires. Once we’re in, we work our network to find someone to host an intimate gathering for the filmmaker. If you want to be even more focused, target second-home communities that will be most interested in your issue. For example: if the project is about the Chinese-LGBT community, I’ll try to set up parties in the most popular second-home communities for Chinese-LGBT. This may seem a no-brainer, but over and again folks I work with are missing this opportunity. Continue reading