If changing the world were easy, everyone would be doing it.
The goal of a community engagement campaign is to activate an audience to take action and make change happen — even when its not easy.
On November 10th, join Stephanie Bleyer for Producing and Funding Your Community Engagement Campaign, a 90-minute webinar dedicated to giving you all the tools you need to steer a successful and socially impactful community engagement project.
While it seems as though a social change campaign should have as broad an appeal as possible, it can often be more effective to be strategic about the audience that you are targeting. As Stephanie Bleyer stresses, unless you’re DisneyWorld or Taylor Swift, your message isn’t actually for “everyone.”
Defining your target audience is a critical step to take before attempting to fundraise or promote a project. In narrowing down your target audience it can be helpful to ask yourself the following questions: