Every few weeks we post tips straight from the Professional Development Program’s Artist’s Tools Handbook, a 200+ page resource we give to Core Workshop attendees, written by PDP Core Leaders Jackie Battenfield and Aaron Landsman. The book covers everything from writing to budgeting, websites to fundraising, elevator pitches to work samples. Similarly, each post is packed with practical ideas to make your life run more smoothly, leaving you even more time for your creative practice. Learn more about all of our PDP workshops and webinars here. For an in-depth look at the current best practices for social media use, join museum marketer, comedian and social media expert Brad Stephenson for Social Media – How to Be Everywhere All the Time on September 14 at 7:00pm.
Social networks have revolutionized the way people use the Internet. These online platforms for community engagement have impacted politics, culture and journalism. And they have done so quickly and completely through their potential for viral reach (if you tell two friends and they tell two friends, the effect multiplies exponentially). When you join a social network, you are participating in a multiparty conversation. This can be both liberating and confusing; staying on top your social networking presence can take a lot of time.
At the time of this writing, the most common social networks include Facebook, Twitter, LinkedIn and Tumblr. Sites like Ning and BuddyPress allow you to create your own social networks, usually with a smaller, more unified group. Think about whom you want to engage with through social media and where they go online. What and how you share with other artists may be very different than what you share with potential donors or patrons.
Broadening your base. The viral nature of social networks allows you to build relationships. You can engage in a conversation with many more people than just your immediate circle.
Increasing your audience’s understanding. A tweet or Facebook update can be a great window into your process or the interests that inform your work. It’s a great way to share why you do what you do, and what the steps are to get to a finished project.
Engaging your generosity. Share articles about issues you care about, and images of events you find moving. Post congratulatory notes on friends’ Facebook pages when they get awards. They will do the same for you and you’ll have a tighter-knit and more gracious community to support you.
Frequency. Post frequently enough that people remember you but don’t post constantly. Refrain from sharing everything that pops into your head; share only what you really feel would benefit others.
Subject. Balance your posts. Be participatory, not simply self-promotional. Make sure to acknowledge others’ successes.
Clean-up. Delete your blog or Facebook page when it’s no longer in use. Don’t let it sit there growing obsolete, and don’t keep dead links. This will help those searching for you get to your most current and relevant work.
Intent. Despite your intent, professional or personal, social networks have the ability or the tendency to blur the lines. If your goal is to advance your artistic career, be mindful of the personal information you share online. Don’t share anything you wouldn’t want other art world professionals to see.
Artists looking to build a sustainable social media strategy can learn more on September 14 in Social Media – How to be Everywhere All the Time. Led by Brad Stephenson, the webinar focuses on streamlining the practical aspects of using social media so that artists have the time and energy to build and nurture quality connections.
Have plans the evening of September 14? All of our webinars are recorded and sent to participants after they wrap up.