“No one is coming to save you. You are enough,” Ela Troyano assured her audience of eager and talented Latino artists with one of the favorite maxims of longtime Creative Capital consultant Colleen Keegan. “I googled every one of you. The amount of talent in the room is incredible.”
Ela led Taller Profesional de Desarollo Para Artistas alongside her friend and fellow Creative Capital grantee Chemi Rosado-Seijo at Creative Capital on Monday June 22. The workshop includes lectures on Strategic Planning and creating a Business Plan; breakout groups on Verbal Communications and Art Business Management; and an interactive exercise on Targeted Marketing—all geared to Spanish-speaking artists who often work in different countries and cultures.
This group of artists was all smiles and brimming over with enthusiasm. Over the course of the evening, workshop attendees were given opportunities to practice their skills and get feedback from each other as well as Ela and Chemi.