Snapshot: Taller Profesional de Desarollo Para Artistas

“No one is coming to save you. You are enough,” Ela Troyano assured her audience of eager and talented Latino artists with one of the favorite maxims of longtime Creative Capital consultant Colleen Keegan. “I googled every one of you. The amount of talent in the room is incredible.”
Ela led Taller Profesional de Desarollo Para Artistas alongside her friend and fellow Creative Capital grantee Chemi Rosado-Seijo at Creative Capital on Monday June 22. The workshop includes lectures on Strategic Planning and creating a Business Plan; breakout groups on Verbal Communications and Art Business Management; and an interactive exercise on Targeted Marketing—all geared to Spanish-speaking artists who often work in different countries and cultures.

Taller June 2015

Making New Friends at Taller Profesional de Desarollo Para Artistas



This group of artists was all smiles and brimming over with enthusiasm. Over the course of the evening, workshop attendees were given opportunities to practice their skills and get feedback from each other as well as Ela and Chemi.
Taller June 2015

Paying Close Attention During the Financial Planning Portion of the Workshop


Taller June 2015

Artist Delivered their “Elevator Pitch” in One of the Exercises


Taller June 2015

Will this “Elevator Pitch” lead to a deal?


Taller June 2015

Chemi Rosado-Seijo Giving Advice to one of the Participating Artists


Taller June 2015

Taller Artists Practiced Discussing their Work


Taller June 2015

One of the Workshop Exercises Gave Participants the Chance to Practice Pitching Ideas to Producers and Funders


Ela Troyano and Chemi Rosado-Seijo

Taller Leaders Ela Troyano and Chemi Rosado-Seijo


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