Taller means workshop in Spanish, so it was apropos that Creative Capital hold a Taller profesional de desarollo para artistas at Taller Puertorriqueño (or Taller for short) in April in Philadelphia. Known as “The Cultural Heart of Latino Philadelphia,” Taller is a community-based multidisciplinary arts organization whose work bridges European, African, Caribbean and Latino societies and cultures. They offer programs for youth and adults, operate art galleries featuring Latino/a artists, run the region’s only bilingual bookstore, sponsor musical and theater events and organize a range of engaging cultural art education programs. Currently on exhibition (through July 24) is The Iconography of Meaning which explores contemporary cultural imagery used to convey ideas and thoughts about cultural identity, politics and the immigrant experience.
Gabriela Sanchez, Cultural Enrichment and Facilities Manager at Taller, commented about the experience collaborating with Creative Capital’s Professional Development Program: “The one-day Latino/a Multi-Disciplinary Workshop provided by Creative Capital and hosted by Taller Puertorriqueño was a great experience for Philadelphia’s local artists. The workshop leaders created a safe environment where the group could share their personal challenges and strengths, as artists. During the workshop we were introduced to strategic planning, fundraising and promotion, which are significant tools for the development as artists and entrepreneurs. Also, we explored the world of improvisation, which helped the participants with listening and communications skills. The ‘elevator game’ was a reminder of the importance of knowing how to execute your mission statement in one minute. The artists were challenged to think about the past and present, but most importantly, the future. We were given the Creative Capital ‘bibles’ that provided a guideline for a plan of action. Personally, I could not wait to write my 5-year plan. At the end of the workshop most of the artists walked away with more confidence and excitement. Everyone expressed their gratitude for the tools they learned and for the wonderful workshop instructors. On behalf of Taller Puertorriqueño, I would like to thank Creative Capital, Ela Troyano and Cesar Cornejo for leading such a powerful and enlightening workshop.”
And on a personal note, Gabriela adds, “I am walking away with more passion to improve myself as an artist, manager and person. This workshop has been one of the most resourceful learning experiences for me! Honestly, I wish workshops like these could be given to college students. I am walking away with new understandings and goals.”