Over the years, we’ve found that a number of the artists we support in our Emerging Fields category have questions about how they can better market and exhibit their work. They have questions about pricing and editioning; changing formats; what it is that they are actually selling when they offer a work for sale; what their obligations to representatives and collectors are after a sale; and whether or not they should even participate in an art market that is, in their eyes, more sympathetic and better able to represent works in more conventional or established media.
On November 2, Creative Capital hosted a webinar for grantees to explore some of these issues and answer specific questions from artists working in new media. The panelists were Jason Salavon (2000 Visual Arts), Karolina Sobecka (2009 Emerging Fields), Stephen Vitiello (2006 Emerging Fields) and Marina Zurkow (2001 Visual Arts). Sean Elwood, Creative Capital’s Director of Programs & Initiatives, served as the facilitator.