Authentic Branding: An Exercise in Landing Your Brand

Authentic Branding

Participants in a recent PDP workshop in Miami, led by Maxine Lapiduss.

According to PDP leader, strategist and entertainment industry veteran Maxine Lapiduss, “If you have the intention of making a living from doing what you love, it is crucial that you ‘Land Your Brand’ and clearly communicate what makes you unique, special and different.” On Thursday, November 20th at 7pm EST, Maxine will lead a Creative Capital webinar on Authentic Branding. In this session, you’ll learn to use your unique story, essence, and experience to sculpt your message  and presentation, making it easier for your audience, or gallery owners, or patrons to find you.

To give you a taste of what to expect from the webinar, here is an exercise drawn from Maxine’s latest endeavor, Worship The Brand, an online community that supports and encourages artists (and crafters!) to showcase brand-inspired art, offering cash prizes as well as a wealth of tips and resources for all artists.
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10 Things You Might Not Know About Meredith Monk

Meredith Monk

In 1964 American composer and musician Meredith Monk (2000 Performing Arts) came to New York to begin an incredibly prolific and inspirational career. 50 years later multiple venues and institutions are celebrating her time in New York. Early in Creative Capital’s history, Monk received a grant for her work mercy, a collaboration with Ann Hamilton. As Creative Capital and Meredith Monk both celebrate important anniversary milestones, we thought we would do our part in honoring the artist by presenting 10 things you might not know about her work.

1. She’s a filmmaker too?!

Book-of-Days

As the New York Times wrote in 1990: Monk has created “dances that were operas, operas that were dances and mythic theater pieces that were operas and dances. To complicate matters, Ms. Monk is also a filmmaker…” One of her films, Book of Dayswas a visceral flirtation with a television audience in the early 90s.

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Artists Summer Institute 2014: A Look Back with Documentary Filmmaker Melissa Hacker

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Filmmaker Melissa Hacker at the 2014 Artists Summer Institute in New York.

I don’t win lotteries very often. I did, years ago, win a lovely mixing bowl at the local supermarket, but that did not change my life in a meaningful way. The lottery I won this summer just might.

I was selected to participate in the August 2014 Artists Summer Institute (ASI), co-presented by Creative Capital and the Lower Manhattan Cultural Council. Five days, 55 artists, in an air-conditioned office building in lower Manhattan.

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Artist to Artist: Byron Au Yong Interviews Dohee Lee

Dohee Lee as MAGO. Photo by Pak Han

Dohee Lee as the Korean goddess Mago. Photo by Pak Han

As part of our Artist-to-Artist conversation series, Byron Au Yong (2009 Performing Arts) sat down with Dohee Lee (2013 Performing Arts) to learn more about Lee’s project MAGO, an immersive performance that blends traditional Korean arts and shamanism in a modern context. Drawing on Lee’s own family history and the current political and environmental crisis taking place in the South Korean island where she was born, Lee weaves myth, ritual, ancestors, memory, present and future into a powerful performance journey.

Byron Au Yong: You’ve been developing MAGO for a few years. This past year, there have been four seasonal ritual performances at Yerba Buena Center for the Arts, plus performances throughout the Bay Area related to this project. How have you been able to sustain this development and who has influenced your process?

Dohee Lee: Mago represents my creator goddess and my ancestors. They guide me in my dreams and during research. Anna Halprin [a pioneer in dance healing] encourages me to create my own way as an artist. She always points to my cultural background as a great resource. Her way of thinking and working gives me space to be who I am. Continue reading

Tips & Tools for Artists: What Are Award Panelists Looking For?

VIDEO: More application tips from Ruby Lerner

Here at Creative Capital, our staff and consultants from across the country are preparing to enter the panel stage of our award application process for the visual artists and filmmakers who submitted Letters of Inquiry in February. (Yes, it really does take us nearly a year to select our Awardees!) As they convene, what will our panelists be looking for in an application? What are some common mistakes they see? Keep reading to get the answers from four former panelists: Erin Cosgrove, Los Angeles-based artist and 2008 Film/Video Awardee; Annie Han, Seattle-based artist, 2005 Visual Arts Awardee and Creative Capital Board Member; David Filipi, Curator & Director of Film/Video at Wexner Center for the Arts in Columbus, OH; and Irene Hofmann, Phillips Director and Chief Curator at SITE Santa Fe.

Maura Guyote: What qualities are you looking for when you read an application for the first time? What kinds of writing or ideas jump out at you while you’re reviewing an application?

Irene Hofmann: Clarity and directness stand out in applications. A concise summary of your project described up front sets up the entire application with strength. Think of it as your “elevator pitch” right in the first lines of your application. Use those first sentences to grab your reader. Continue reading

400 Communities and Counting: Professional Development Program Milestones

PDP Workshop Leader Jackie Battenfield leads artist participants during a Core Weekend Workshop in Anchorage, AK. The workshop was our first in Alaska, in May 2014.

PDP Workshop Leader Jackie Battenfield leads artist participants during a Core Weekend Workshop in Anchorage, AK. The workshop was PDP’s first in Alaska, in May 2014.

Over the past 11 years, Creative Capital’s Professional Development Program (PDP) has empowered more than 8,000 artist participants to think big, while giving them the tools they need to sustain their practices. In our artist to artist teaching method, workshop and webinar leaders are not only trained in the PDP curriculum, they speak from personal experience, sharing how they apply the concepts they teach in their own practices.

This fall, PDP hit a major milestone: through our online learning program and on-location workshops, we have served individual artists in 400 distinct communities! Here’s what that looks like:

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Joe’s Pub Teams Up With Creative Capital for a 15th Anniversary Celebration!

Joe’s Pub at The Public joins Creative Capital’s 15th anniversary celebration with a slate of performances by some of New York’s most adventurous and exciting artists—Lisa Kron, Danny Hoch, Kalup Linzy, Jomama Jones & Samora Pinderhughes, and Champagne Jerry. Running November 24-26, the series exemplifies the shared goal of both organizations to support innovative artists making interdisciplinary work. Tickets ($15-20) are now available online.

“We are thrilled to be collaborating with Joe’s Pub on this great series featuring Creative Capital’s performing arts awardees,” said Ruby Lerner, Founding Executive Director, Creative Capital. “All of us at Creative Capital are huge fans of Joe’s Pub, and it’s wonderful to celebrate our shared commitment to supporting adventurous artists over the past 15 years.” Continue reading

Photo Gallery: Creative Capital’s 15th Anniversary Benefit & Auction

Christopher Cooper, Paige West, Meg Miles and Ruby Lerner

Christopher Cooper and Benefit host Paige West, with Meg Miles and Ruby Lerner

Last week, we continued our 15th Anniversary celebration with our Benefit and Auction. Nearly 200 guests came out to the gorgeous Studio 450 in Chelsea, which boasts stunning rooftop views. We were so lucky to have four incredible Creative Capital Awardees perform for our guests: Kristina Wong was our hilarious emcee; Daniel Bernard Roumain played an emotional tribute to Ruby Lerner and the impact of performing arts on his life; Sanford Biggers and his band Moon Medicin rocked the house with their performance and accompanying projection of Biggers’ video work; and Jace Clayton (DJ /rupture) provided the soundtrack for the rest of the night. It was a magical evening, and we couldn’t have done it without the generous support of our Benefit Chair, Paige West, and all the members of the Host and Benefit Committees. Continue reading

Sanford Biggers’ Band Moon Medicin To Perform at Creative Capital Benefit

MoonMedicingif1 MoonMedicingif2

We’re so excited that Sanford Bigger’s band, Moon Medicin, will be playing at our 15th Anniversary Benefit next Tuesday, October 21! Sanford is a 2008 Visual Arts awardee, but his work is truly interdisciplinary—encompassing sculpture, installation, performance, and the music he makes with Moon Medicin. To preview their music and videos, check out their amazing website.

To purchase tickets for the Benefit event, click here.

15th Anniversary Auction: Bid Online Now!

Quintan Ana Wikswo, "LIGHT:LICHT (from SONDERBAUTEN: THE SPECIAL BLOCK)," 2014 120mm Film Photograph / Archival Pigment Print on Hahnemuhle Photo Rag, 24 1/4″ x 30 1/2″ (framed). Edition of 25

Quintan Ana Wikswo, “LIGHT:LICHT (from SONDERBAUTEN: THE SPECIAL BLOCK),” 2014 120mm Film Photograph / Archival Pigment Print on Hahnemuhle Photo Rag, 24 1/4″ x 30 1/2″ (framed). Edition of 25

Creative Capital’s 15th Anniversary Auction is now live! Bid online on artworks contributed by Creative Capital Artists, including Patty Chang, Chris Doyle, Brent Green, Jennie C. Jones, Paul Shambroom and many others. We also have a stunning photo edition by LA-based artist Connie Samaras, which is available with the purchase of all Premium Tickets to the Benefit ($500). Plus, for $50 you can enter our Miami Art Fairs raffle for a chance to win a free stay in a deluxe, ocean-front room at the Delano South Beach during the December art fairs.

Online bidding closes on Tuesday, October 21 at 5pm EST, and the auction will continue with silent bidding at our 15th Anniversary Benefit that night (tickets are still available!). Browse all auction items at auction.creative-capital.org, and scroll down to preview some highlights.

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